How Supply Chain Traceability Improves Customer Engagement For Food Industry

by PRC Agency PR

Is your food company making the most of opportunities to connect with customers? With rfxcel, traceability means more than data about where a product came from, it's an entire consumer engagement strategy. What are you waiting for - get on the bandwagon!

rfxcel, which is part of the Antares Vision Group, builds enterprise-grade systems, packed with automated features that drive greater efficiency and transparency, and help you and your partners across the food supply chain build trust among customers.

Revolutionise your food data tracking with rfxcel. More details at https://rfxcel.com/consumer-engagement/

rfxcel acts as a powerful conduit between your brand and your customers, using easily-accessible data and information on products as a major building block of communication. The rfxcel system is where the worlds of marketing and supply chain traceability meet.

Among other technological advances over the last decade, the rise of QR code technology has revolutionised business practices across multiple sectors, meeting the demand for smart, swift, and interactive experiences in retail, hospitality, entertainment, and the food industry to name but a few.

rfxcel's Business Rules Engine allows you to broadcast specific messages to a particular demographic in specified locations and situations, using enterprise intelligence to forge stronger bonds with your existing and prospective customers.

With rfxcel, data flows both ways between customers and businesses at every point in the supply chain, arming you with actionable information to inform better decisions and help improve product quality.

The system turns products into interactive experiences and enables engagement with apps, reward programs, games, promotions, contests, and personalised videos. This gives you invaluable data to improve customer service and supply chain efficiency.

rfxcel's digital supply chain also facilitates better collaboration between partners and stakeholders, allows for the accurate tracking and tracing of goods, and the authentication of food supplies to combat counterfeiting. Foil those fraudsters!

A spokesperson says, “Our platform is the foundation of a successful consumer engagement strategy. Connected to our Traceability System, you’ll leverage product data to entice consumers to interact with your products before, during, and after the sale. You’ll also gain valuable insight into your customers. With better business intelligence, you’ll develop better consumer engagement strategies and improve your supply chain.”

For more info, go to https://rfxcel.com/consumer-engagement/

Take your supply chain traceability, data, and customer connection to a whole new level with rfxcel!

rfxcel - Part of the Antares Vision Group 5385 Reno Corporate Drive, STE 200, Reno, NV NV 89511, United States Website https://rfxcel.com/

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Created on Apr 27th 2023 05:22. Viewed 122 times.

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