How Proximity Marketing Solutions are helping Shopping Malls

Necessity is the mother of all inventions, they say. It certainly holds for Malls and retail services. Today they continue to face stiff competition from the ever-growing online markets. It is this digitalization that could prove to be a boon and an untimely ally for them, in the form of Wi-fi Proximity Marketing

Imagine a virtual view of the storefront with guided tours, interactive messages, discounts, offers, freebies, and coupons. This will help the company draw in more engagement and loyalty from the customers to offer the ultimate shopping experience like no other. Here are ways in which businesses can use Proximity Marketing Tools. 

 1. Get acquainted with shoppers

Now imagine walking into a mall with a welcome message on your wifi-enabled mobile phone and you can seamlessly view the bestsellers, newly launched range of products, sales and discounts, and promotions right at your palms with a service that knows you based on your shopping habits and traits.

2. Personalization

If only ads could be such that we see what we want to see. This can be achieved by Wifi Proximity Marketing by gauging your interest by altering you to the availability and possibility of new items or services; by observing your shopping activity. So if you have bought formal shoes, you could want to buy socks, shoe polish, or shoe care products. If you have bought a microwave, you might want to buy microwave-safe utensils. It’s that thoughtful touch that takes your shopping experience to a whole new level.

3. In hand feel

The biggest factor that wins the game for shopping in person is undeniably the ability to see, touch, feel and use products physically. And so this quality is again at the forefront in this user experience and is a major advantage that may tip the scale in favor of offline buying. 

4. Know your customer - customer insights

It is said that the next big age is to be of data and information with the dot-com bubble burst. Shop owners can now know how many people are visiting their store, looking at what, what they like, what they are buying, how long they spend at the store, and how their experience was. This data can be used to determine what customers with similar credentials would be interested in purchasing and they can be offered in the form of personal endorsements most likely to produce the result of attracting interest. 

Business owners armed with this knowledge can also make well-informed decisions about how to invest and who to target with their marketing campaigns and be most effective to convert sales.

5. Build personal relationships and experience

It is a real-time opportunity to attract customers present on location as they make their decision on whether to explore or even make a purchase. This enables you to check on the availability of products, go through the reviews, save products on wish lists, and get recommendations similar to previously purchased items. 

Conclusion

While this service, by the sound of it, might seem intrusive, the results are in its favor. It is impossible to completely rule out shopping in person, it has taken a hit but the future seems optimistic with Wi-fi proximity marketing tools adding to the personal touch and seamlessness of the process. Shop owners are steadily making strides in helping the customer find what they need best and this drives sales for businesses. Various companies offer proximity marketing solutions and the industry continues to grow.  As of 2019, 2.5 billion users have smartphones and the population will only get more accustomed to using these devices, especially with almost every child being born getting exposure to using phones, tablets, and computers and it seems the sky's the limit. This is the future as we slowly move deep into the digital era. 

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