How Packaging Inserts Help Retailers to Enhance Customer Loyalty?

by Dilshad Alam Sr Digital Marketing Executive

One principle that is followed religiously by most retailers, all over the world, is to make every effort to retain their existing customers. This is because it is not only inexpensive but also calls for much less effort to keep your existing customers happy than to constantly make an effort to acquire new ones.

It is for this reason that various strategies are devised to surprise the customers each time they make a purchase. One such strategy is including the package inserts like that of discounts, samples, gifts and much more. They are a versatile and cost-effective medium for building a strong customer relationship. This is undoubtedly, an effectual way of driving customer loyalty, averaging the order size and increasing sales.

You have to realise this that every package deal that you offer, your customer’s experience with your brand should either exceed the expectations, meet the expectations or fall below the expectations.

There are certain things that are out of your hands and under such circumstances, your brand fails to deliver the customer’s expectations. But in most other cases, your retail should be able to meet the expectations of the customers. In order to exceed the expectations, it is the little extra things that you do which counts like the packaging inserts. With the help of small gifts, product samples, discount offers and thank you cards you can actually stand out and you’re your customers smile every time they make a purchase.

Here an attempt is made to explore the main reasons to show why packaging inserts are so vital.

Quite Affordable – The most common packaging inserts like discount offers, small gifts or sample are quite low cost and yet they can yield high end results. So it can be one of the cheapest forms of marketing techniques.
Don’t have to Pay Extra for Delivering the Message – You don’t have to worry about how to get it through to the customers as the package is already being delivered. So at no extra cost, you can achieve this. So this way you get a win-win situation.
Greatly Targeted – This is one of the greatest benefits of packaging inserts. You can tailor them on the basis of the customer’s preference. Being a customer, you already know what they have. This way you can offer them something that they will like and will surely utilise.
Good for Liquidating Merchandise – This is a great way of liquidating the merchandise that is hard to move otherwise. That is why it is rightly used as something that strengthens your relationship with the current customers. So you pay no extra cost.
Perfect for Cross-selling – Now that you know what the customers like, you can utilise this opportunity for cross-selling some of the products.
Right Inserts Enhance Loyalty – The right inserts actually make the customers feel special. This way you win over many hearts and it is likely that they will recommend your brand to others and share their story.

The above are some of the ways in which packaging inserts assist retailers to enhance their customer loyalty. The successful and reputed retail stores like Market 99 in India have all utilised this as an effective strategy to retain their customers year after year.