6 Reasons to Use Custom Filters in Your Instagram Branding Strategy
by Dilshad Alam Sr Digital Marketing ExecutiveAs the second
most downloaded app in the world and with millions of people using the app
daily, Instagram should be part of your business’s arsenal of marketing and
branding tools.
Using
Instagram, or IG, for your business allows
you to put a face to your brand, drive traffic to your website, tell
fascinating stories, expand your reach and engage with your target audience.
These benefits can help you increase lead generation and, ultimately, your
sales and profits.
But to
maximise the marketing and branding potential of Instagram, you should do more
than just go through the usual process of taking a photo, uploading and posting
it on your account.
You need
to use a few tools, including custom Instagram filters, to leverage this social media platform for
your business.
Why Use Custom Instagram Filters for Branding
Instagram
filters are overlays and colour effects you can add to your photos and videos
to make them more eye-catching and visually stunning.
These
tools let you enhance your photo narrative and spice things up for your brand
without too much effort.
Instagram
has its own set of built-in filters you can use to enhance your photos and
videos. However, you don’t have to limit your creativity to these options
alone.
Custom
filters help your brand stand out on
Instagram by accurately depicting your company’s style, flair and tone of
voice.
This
customised tool can be handy when you have a fun brand or want people to know
more about your business's playful, less serious side.
Custom filters can take your Instagram branding strategy to the next level in the following ways:
1. Increase awareness of your
brand’s unique personality.
The most significant benefit you can gain
from investing in custom IG filters is you can let more people know about your
brand and personality that sets you apart from your competition.
Using
custom AR filters, you can show your brand personality on Instagram. Your posts
are more likely to resonate with your
followers and other users when they can see the face or hear the voice behind
your company and offerings.
With
great filters, you can get more likes
and followers since plenty of people will use them.
And this
can lead to more people knowing about your brand.
If your
filters are unique, they might go viral, which can lead to millions of people
using them and sharing them worldwide.
2. Make content more engaging.
Custom
IG filters let you create and post creative and unique content that can grab
the attention of users.
Custom
filters allow you to add your brand logo or mascot to existing ones. This
already lets you add your personal touch to your posts.
However,
you can create more personalised, fun content that can resonate with Instagram
users when you have specialised AR filters.
When you
work with a branding agency in Dubai specialising in AR filter creation, you can have more choices for your customised tool.
These can include allowing the user to change the colour of their background,
imposing 2D or 3D objects on their face or around their head, implementing 3D
objects in the scenery and trying on products.
These
filters can help you come up with
innovative posts that stand out to extend your audience reach and encourage
Instagram users to engage with you.
3. Boost engagement with your
audience.
IG
filters are interactive by nature,
enabling you to pull your followers and consumers closer to you.
Because
of this, they are excellent tools that can help you connect with users. This,
in turn, can help you build a community for your brand.
Moreover,
when your filters resonate with your audience, they will engage with you.
This can
take you a step closer to promoting your products or services and closing
sales.
4. Give your followers an interactive
shopping experience.
Many
well-known retail brands use AR filters to provide consumers with a convenient,
easy and fun shopping experience.
This
includes Sephora, the well-known personal care and cosmetic brand. The company
lets users try their different products in various shades virtually through
their app.
If you
own a fashion or cosmetic store, you can have filters designed to implement a
certain makeup look or 3D object, including dresses, hats, glasses and other
accessories. These features make it easy
for users to try your products on Instagram without the hassles of putting them
on and removing them physically.
To
maximise your IG custom filters, put a link on your products on your website
that directs the user to Instagram so they can try them virtually.
When
users are happy with your filters, they
will share their stories on Instagram and other social media sites, raising
more awareness for your brand.
5. Optimise your sales funnel
with lower outlay.
Since
your IG filters can expand your reach, you can introduce your products or
services to a broader audience.
Your
audience can be converted to buyers, thereby expanding your sales funnel and
contributing to its success.
Moreover,
since IG filters make it easy for people to try your products, you can further
improve your sales funnel conversion.
This
benefit comes at a low investment and with less financial risk. AR filters are
usually simpler projects, particularly when compared to other AR experiences.
Because of this, you don’t have to break
the bank to have them created.
Additionally, AR filters rely on users sharing them for publicity. This means you don’t have to spend a lot on ads to promote them.
6. Build brand loyalty.
The most
successful, popular AR filters leave a lasting impression on the users. People
who use them will know more about your company and make them curious about your
products or services, enabling you to get new paying customers.
When
your customers are satisfied with your products or services, they are likely to do business with you
again.
Additionally,
you have control over the information you want your IG AR filters to share with
the users. These messages can be about your product or services, promos, events
or your company’s mission and vision.
When you
can make your filters and messages work together in ways that fascinate and
resonate with Instagram users, you provide people with better experiences,
allowing them to understand your brand.
These
effects can help you build trust, which
can lead to a long-term relationship with your customers and increase their
loyalty to your brand.
With these benefits in mind, Instagram filters
are one of the best branding and marketing tools you can invest in today.
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Created on Jan 31st 2023 01:07. Viewed 60,782 times.