Articles
How Much Does It Cost to Advertise on Television?
by Naveen Pant SEO & Digital MarketingA TV ad
is a 15 to 60-second video that’s aired during television show breaks to market
a business’s products or services or to build brand awareness. Television is
still the largest medium in terms of audience reach. The money needed to make a
TV ad varies according to the concept of marketing campaigns. The total cost of
a TV ad can be calculated by adding the amount of money required for the
production and the number of slots in which the ad runs.
There
are many factors that depend on the cost of TV advertisement:
· Production
Cost
The
production cost is one of the main factors when we calculate the cost of
advertising on television. Production costs for making a TV ad range from a few
hundred dollars to hundreds of thousands of dollars. There are some independent
TV stations that produce ads for free if the company signs up for a fixed
duration of commercial spots. Local TV stations charge from hundreds to
thousands of dollars to create a 30-second commercial. National commercials
produced by a TV commercial company can
cost thousands of dollars depending on the budget of the advertiser.
· Setup
Cost
The
setup process of a New York Production Company to advertise on TV has two main stages: design and
production.
1.
Design refers to the creation of the ad itself. You have to decide on the concept;
whether you’ll need to hire designers or actors, and the script you’ll follow
for the ad. In most cases, you’ll need to work with an outside agency
that specializes in video.
2.
Production is the actual creation process. After you have the design and style
decided, you still need to film the ad. Production entails everything from
initial shooting to editing and reviewing.
· Timing
of airtime
It is
also important to the time you want your advertisement to be on air, as the
cost varies from time to time. If you want your ad to be on air 7 AM — 9 AM the
cost will be less on any entertainment or movie channel as the viewers are less
in the morning on these types of channels. However, if you are looking to
advertise on any news channel at the same time it will cost you more as the
viewership is higher in the morning.
· Weekend
vs Weekdays
The cost
of advertising the ad on TV varies from weekend to weekdays. Some channels raise their cost up to 50% on weekends depending on the viewership while there
are some channels that reduce their cost up to 50% during weekends due to less
viewership.
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About Naveen Pant 
SEO & Digital Marketing
88 connections, 1 recommendations, 204 honor points.Joined APSense since, November 22nd, 2016, From Delhi, India.
Created on Oct 21st 2023 03:37. Viewed 66 times.
