How Modern B2B Integration Solutions Enable Connectivity and Communication

Today, a growing number of organizations are selling, transacting, and doing business with their partners. In the process, they need to digitally connect and communicate with other organizations including manufacturers, retailers, shippers, and more. Here the role of business-to-business (B2B) integration technology comes into play. 

B2B integration solutions enable businesses to create data connections and drive transactions across partner ecosystems. Ergo, companies can rapidly increase their ease of doing business and create delightful experiences. 

Let’s see what a B2B integration software entails and how it can help organizations deliver value. 

How Can B2B Integration Enable Connectivity and Communication? 

Modern B2B integration solutions enable automated business communication between multiple partners such as customers, suppliers, and service vendors. They play a central role in:

• Exchanging files and messages (with different formats, security and governance considerations, and B2B protocols) with multiple trading partners. Not only can B2B integration solutions help business users communicate and exchange information but also use the information to drive decision-making and grow revenue. 

• Improving logistics workflows across supply chains and value chains to deliver value and the promised value to customers. 

• Creating data connections and analyzing large streams of complex data to deliver actionable insights. This information can help business users drive CXs transformation and improve ease of doing business.

What Components of B2B Integration Prove Beneficial in Fostering Connectivity? 

B2B integration (B2Bi) software enables companies to onboard data from different data sources and applications and integrate it into a data warehouse or data lake, where it can be analyzed for future purposes. The data sources and applications could be on-premise, cloud-based, or hybrid that is a combination of both. 

As companies leverage these solutions to create data connections in minutes, they’re able to connect, transact and do business with partners - securely and easily. But before understanding the real impact of data integration solutions, we need to discover what components help companies connect faster. Here are some:

Pre-Built Application Connectors: Pre-built application connectors enable business users (with albeit minimal technical expertise) to create data connections and directly exchange information between multiple trading partner ecosystems. These connectors are for cloud applications such as NetSuite, QuickBooks, MS Dynamics, Salesforce, Marketo, HubSpot, Magento, Google Drive, Dropbox, and more. 

AI-Data Mapping: Artificial intelligence-enabled data mapping allows business users to map and therefore integrate complex, bi-directional data streams in minutes instead of months. These solutions utilize machine learning algorithms to create intelligent data mappings in a secure and easy way. As data is mapped and integrated faster, it becomes easier to deliver actionable insights for improved decision-making and revenue growth. 

Shared Templates: Shared templates enable business users to receive or send invoices, shipping and inventory information, leads, contacts, etc. These templates help companies connect with other organizations in a quick and easy manner. 

Dashboards: Through dashboards and intuitive screens, business users can easily view and monitor information in real-time. This information includes data that is being exchanged, the historical logs, and more. These dashboards provide an easy way to go back and verify that data was delivered correctly. 

Apart from these, B2B integration systems can offer other significant features such as collaboration portals, transactional configuration wizards, and end-to-end encrypted environments. 

Get Started with Modern B2B Integration Platform 

Lots of companies still rely on ageing B2Bi solutions to create point-to-point data connections. Trouble is, these solutions fail to prove effective when the volume of data goes up. Not only does it become time-consuming to build these connections but also complex. To add, the system becomes fragile and complex. Hence, there is a need to take a reimagined approach that can help companies handle large volumes of complex data with ease and speed. 

Modern B2B integration solutions enable even non-technical business users to create multiple data connections in minutes and ultimately drive transactions across business ecosystems. Along with that, companies can foster connectivity and communication using these reimagined solutions. As the non-techies create data connections, IT becomes free to focus on more strategic tasks. This enables companies to drive innovation and grow revenue. Ultimately, organizations can deliver delightful customer experiences, grow revenue, and expand market share.