How Does Thin Content Affect Your Website? How Fix It?

by Mani Tyagi Mani

Introduction

Whenever a reader performs a search, there is an intention or a query behind the search. When your content attracts a click from the reader, it conventionally draws in the search's intention to the page with a promise to provide a certain resolution. Occurrences, including the irrelevance, technical incorrectness, or poor availability of substance in your content, indicate that your website is unnecessary for the reader. Such content is termed as "thin content".

Thin content is repulsive since it resembles your carelessness towards delivering value to the reader. There is no lack of Content Writers or Copywriters in the marketing industry, yet thin Content is abundantly present in the digital marketing universe.

What makes your Content thin?

Any shortcomings on the part of your website content to fulfill the reader's search could be considered to be the reasons behind your website's Thin Content. Multiple Low-quality content websites pack the paragraphs with competitive keywords to rank higher on the SERPs. The Stuffing and cloaking used to be perfect for deluding readers for a click prior to the 2011 Panda Algorithm Update of Google. The update enabled the SERPS to be cleansed of mostly low-quality, poorly constructed, duplicate, or irrelevant content by avoiding them from ranking higher.

Possible reasons behind Thin content:

Duplicate Content (primarily consisting of technical errors with redirecting or organizing a canonical URL)
Copied Content with mere rearrangement or rewriting of words from content-driven websites
Auto generated Content lacking substance
Worthless Affiliate content or overdone affiliate page
Doorway Content pages that funnel the readers to other relevant sites or considerably identical content pages.
Toddler-type writing that reads like Nursery essay and lacks professionalism.

How does it affect Your Website

Thin content worse affects your ranking. They give the readers less to absolutely no value and hence fail to derive the intended engagement. Thin Content also destroys your organization’s reputation. It is better not to be clicked than to be clicked for getting betrayed.

Readers tend to leave the website as soon as they realize the irrelevant nature of the arrangement. This quick to leave action hardly give your website any profitable engagement. Even the algorithm recognizes the searcher’s action and avoids recommending your content on future searches. In short, it counterattacks your Brand’s reputation. But the solution is not that complex. Thin content can be fixed.

How to fix thin Content?

A content Audit performed to optimize the trouble areas of your website can be conducted by any reliable Digital Marketing Consultant.

Step 1: Analysis

In this step, you need to quickly skim through your website’s offerings and content to keep a count of the indexed pages and observing the title tags, URL structures, and other arrangements. Make use of Third-party analytical tools like Google Analytics to track the pages that are attracting higher traffic.

Go through the content of the highly-trafficked pages. It is not necessary that long content attract hot traffic. Sometimes even relatively short content with little word count could have been designed wisely enough to deliver value with proper keyword alignment. Look for the relevance and quality of the content over the length.

Step 2: Diagnosis

Diagnose the cost-inefficient part of the content. Parts that have an unnecessary length or lacks context in the purview of the topic being discussed. You can use tools like Copyscape and Screaming Frog to help you diagnose the website.

Copyscape enters the website to identify any threat of duplicate content in the domain. Duplicate content issues may arise in the high-quality blogs where the redirection of HTTP to HTTPS or from non-www to canonical URLs hasn’t been given attention. The diagnosis takes more time and amount for the websites that have more number of posts.

Screaming Frog crawls the client’s website and tabulates the Data from title to the hyperlinks for each of the URLs. It also provides a signal for the duplicate title tags and content to the search engine. Diagnose the website based on the word count and engineer accordingly as to which ones would need an optimization

Consider removing the Doorway and Auto-generated content pages. You need to discuss your affiliate pages with the client to develop better content for them.

Step 3: Fixing

Some pages would only require a little mending of the keywords, format, or length. Check for the absence of a canonical URL to which the clicks get redirected. Make sure that your website’s internal links are getting redirected to the HTTPS version from the HTTP version and the mobile website versions (m.xyz.com) are also having canonical tags to get back to the desktop version.

Optimize your category pages for e-commerce websites. Trim down the excessive categories and non-index them if insufficient. Print-friendly pages can also have duplicate issues due to a lack of blocking the print URLs with robots.txt or robots Meta tag. Remove comment paginations that allow each new comment on the post to develop an URL by setting the comments to connect only over the main page.

Endnote

Content-driven industries bag more profits in terms of customer trust and value because of their quality and relevant content strategies. In order to improve your ranking and brand value, you need to remove the thin content from our website. If you are having trouble in doing this at your own, you can also hire the best SEO Company to revamp your thin content and help you to rank higher. They excel in all the digital marketing services are they are renowned as the best SEO company in London.