How Did Digital Marketing Help the World of Vaping?

by Ethan Wayne Blogger

Seeing vapers vaping outdoors was a rare sight only a few years ago. Lately, it has become an increasingly popular trend, and it is taking over every country. But few know the contributing factor behind making vaping mainstream.

This article looks at vaping marketing and its assistance in developing the industry; the way it boomed in popularity and gained a large following.

Disclosure

The world had few shops a decade ago that sold e-cigarettes or e-liquids. However, those weren’t dedicated vape shops because the industry was still small, and a handful of people knew about it. It is different now, and there are numerous stores all around the globe. Additionally, the growing industry is encouraging more entrepreneurs to join this niche market.

Digital marketing led to the exposure of this industry, bringing it to the focus of the mainstream audience who have an interest in vaping or looking for an alternative to smoking.

Embedded Marketing

Also called product placement, it is a major factor responsible for the growth of this industry. Pop-culture celebrities brought vape products into focus in the early 2010s. They displayed state-of-the-art techs in their music videos, Facebook posts, and Instagram posts.

It is a traditional method of doing product placement using digital vaping marketing. With people stepping into digitization, people started to get more and more attracted to mobile devices. Whereas magazines, TV, and cinema were the only platforms for advertising, the online space has significantly changed everything.

E-cigarette smoke could cause lung cancer – despite being tobacco free, experts warn

Innovation

One of the most noticeable things about vape is its techiness. It drew people’s attention and increased their fascination with e-cigarettes and vaporizers.

Technology is a sign of advancement, and digital marketing used this to advertise the high-tech gizmos that people love.

It isn’t only about e-cigarettes. Even e-juices caused the industry to flourish. People will be surprised to know how many flavors of vape liquids are available today. They are represented in vibrant colors and enticing flavor palettes that cover nearly everything consumable - from fruits to drinks.

Targeted Advertising

The past few years have seen an immense rise in targeted advertising. It has managed to segregate some of the primary characteristics of vape products that prospective customers may desire when considering buying vape devices or juices.

Vape initially catered to young, luxurious people who loved the urban lifestyle and culture. They are smart, and many are social media celebrities. Digital vaping marketing learned from their activities and interests and used those data to promote the industry to regular people.

It is how digital marketing brought the vape market to the limelight, and it is now a much-loved industry.