How Dealerships Can Use Texting to Sell Cars

by Kristopher Samuels Writer

It all starts with your website. Using text messaging to communicate directly from your sales team to customers can be an excellent way to keep your customers updated in real-time and prevent deals from falling through.

The ability to engage in car dealer SMS texting with your customers, however, is only one part of a larger set of new digital apps, designed to help dealerships take greater advantage of the online market. Texting works in cooperation with web applications to create a many-tiered platform for engaging with customers, building better leads, and closing more sales.

Dealerships and the Digital World

For many years, dealerships couldn’t take advantage of the online marketplace as readily as other retailers selling smaller products. Instead, the online platform was used mainly to promote vehicle specials and display inventory specifications.

A dealership’s website used to be designed as a vehicle to help encourage customers to leave their homes and travel to the physical location to begin shopping for a vehicle. For obvious reasons, this is always more difficult to accomplish than encouraging online shoppers to buy items with a simple click of a button.

New Technology with New Capabilities

Now, with the help of a series of advanced dealership digital applications, all of that is changing. All it took was for digital marketing and sales experts – who work specifically on solutions for auto dealerships – to create technology that was capable of bringing the skills of a seasoned sales team to work online. In the beginning, this allowed auto dealers to achieve an enormous boost in lead generation but soon, even more became possible.

Working in Cooperation with Online Sales Platforms

By successfully engaging with the latest online social media sales platforms, you can even bring complete end-to-end auto sales to your website. To achieve this capability, however, you need to upgrade to offer the latest services, including:

Live Chat
Digital Insurance Applications
Digital Financing Applications
SMS Text Messaging Capabilities

The latest in online dealership software is changing the entire way that cars are sold. Not only do these services provide an enormous increase in leads, but they also have the potential to open up the world of auto selling to an entirely new generation.

Dealership Texting Services

With the latest dealership text software, you can keep all of your sales team conversations all in one place to keep track of every deal in development. Since your texting application will be connected to your online platform, you can easily push vehicles to customers, including photos and videos. Customers can opt-in or out of the texting at any time, but they’ll be eager to see the personally tailored updates you’ll be providing them as they develop.

Today’s dealership needs to be connected to the digital world in all facets to stay engaged with a new generation of customers. Contact a dealership sales and marketing specialist today to find out more about all of the latest digital and online applications that you can bring to your company.