How Can Social WiFi Marketing Help in Growing Your Business Quickly?

by agha raza agha

Businesses are always after innovative and modern ways of business marketing. And technology is playing a great role in this regard. It helps companies in introducing creative ways to market their business. One such method (widely followed these days) is marketing through social WiFi. Social WiFi is a gear that garners invaluable information with its captive portal tool about the demographic and behavioral data of the customers. Hence, Social Wifi Marketing is changing the way offline businesses grow and interact with their clients.

It is a portal that creates access to your WiFi connection and allows consumers to connect to the internet using their smartphones, laptops, and tablets. In the process, the platform can gather customers’ valuable data and profile information. This method is effective and affordable and provides the solution to many of today’s advertising challenges. If you want to turn your customers into RAVING fans and help your business make long strides, then keep reading!

What is Social WiFi Marketing?

Brick and mortar businesses are offering guest WIFI to their customers. And those that are using this wifi for marketing are sharing it as social media WiFi. When customers come to their venues and try to access their internet, they ask them to log on via their Facebook, Twitter, Linked In, Instagram, G+ account for internet access. The first time they connect with it, customers are asked to ‘Follow’ or ‘Like’ one of their social media pages. And from then, each time they come back, they have the option to post a message on their timeline, to thank the venue for sharing their free WiFi.

This free WiFi is not only beneficial for customers rather it is equally important for businesses. For customers, this WiFi helps them save their mobile data. Moreover, this internet service is a lot faster than their mobile data. And for businesses, this WiFi helps them gather customer information via a captive portal tool for the purpose of marketing. All in all, social WiFi is a win-win situation for users and providers.

Why Social WiFi is in Demand:

Customers prefer to use social WiFi due to the charges that they incur when they log into the web via cellular networks. Also, studies reveal the average amount of time an individual spends on the web primarily increases if they are using a WiFi connection.

The time variance between a person using free WiFi connections and one using mobile data stands at a staggering twenty-three percent. People are always looking for cheaper and efficient ways to access the internet and enjoy online activities. And social WiFi is providing them with one.

Social WiFi: Capitalizing on the Marketing Potential

The demand for free WiFi is increasing at physical locations such as restaurants and coffee shops. Therefore, offering social WiFi is an effective way of capitalizing on the immediate and long-term marketing potential it possesses. The user interface of the WiFi, also known as a captive portal, offers space for advertising the products. Businesses use this space to advertise their products and services.

Social WiFi allows people to access the WiFi connections of businesses. But when they try to access the network, they will automatically go to the wifi landing page that the venue has selected. And this page helps businesses avail information about those customers, such as their name, email address, age, and gender. This information gathered from such a preliminary access activity is a highly reliable source of insight about the demographic of the visiting customers.

Effective Engagement with Customers:

This is one of the most creative ways to enhance customer engagement. Customers are always in search of fast internet and your free WiFi will definitely help you in engaging with them. When a business asks a few questions for learning about their customer on a wifi landing page, the customers may find it hectic to answer those questions. But when you ask them just to join WiFi through social media account, they will happily do this. This will help you gather information through the login credentials of that customer.

Information is Power:

Great marketing can only establish around great data. The information collected through social Wifi marketing about the demographics and behavior data of your customers can offer valuable insight. This can serve as a powerful source of market strategies. This detail gives the company information about its clientele. What do those clients like, and what is their behavior and demographic. This information can help in creating exciting offers and other sales strategies. Moreover, businesses can send follow-up messages and emails on those clients’ emails, phones, and social media accounts for the purpose of remarketing.