How Can You Target Local Customers Through the Local Language in Social Media?by Sougata J. Blogger
English is the global language but the
truth is that you can’t communicate with all through this language. Especially,
when you are working at a place where most of the people are from a rural area
where people speak in Hindi, you need a Hindi
keyboard typing to make the audience understand your message. It is very
much true in different places in India.
In India most of the people speak in Hindi,
rather, Hindi is the third-highest spoken language in the world. Therefore,
creating the marketing stuff for Hindi is important. One must focus on creating
content, especially in social media in Hindi. Here are some excellent reasons
to create social media posts in Hindi.
Localized social media is more
When you are doing social media for the
local people it is better to use the local language. The reason is simple. With
the local language, you can reach the audience better. Further, customers
understand you better. Therefore, it is a more customer-centric approach
compared to marketing in the English language. Any localized content, be it a
social media post or a blog article, improves customer experience. Remember
that creating content in the local language makes the company more
Localized content drives more traffic to
There is no doubt that localized content drives more traffic towards the site. a customer would be much more likely to click on a localized social media post rather and go to your website. If they see that the content is tailored in Hindi keyboard typing to their unique circumstances, preferences, and experiences, their confidence to click would be greater. Remember that the localized content often improved the relevance to the audience.
Localized content increases the
One must remember that localized contents
are easily understandable. if people consider content relevant and easy to
understand, chances are more will engage with it somehow. They will click on
the post, try to find what it is all about. They will even visit the website
also. The localized ads performed much better compared to their English
counterparts, suggesting that localizing customer experience is totally worth
Helps in trust-building
Remember that when people are understanding
your post, they can find relevancy to their needs, it automatically generates
trust among them about the company. The localized ads performed much better
compared to their English counterparts, suggesting that localizing customer
experience is totally worth it. One thing the companies must remember that
building trust is key for future success in marketing. Therefore, using the Hindi keyboard typing for marketing in
Hindi becomes important.
Therefore, over here, in this post, you
have seen how the local language contents help the companies in marketing. In
the countries where English is not spoken fluently, local language content can
help the companies to reach the customers in a great way.
Created on May 13th 2020 01:39. Viewed 376 times.