Articles

How Can You Target Local Customers Through the Local Language in Social Media?

by Sougata J. Blogger

English is the global language but the truth is that you can’t communicate with all through this language. Especially, when you are working at a place where most of the people are from a rural area where people speak in Hindi, you need a Hindi keyboard typing to make the audience understand your message. It is very much true in different places in India.

In India most of the people speak in Hindi, rather, Hindi is the third-highest spoken language in the world. Therefore, creating the marketing stuff for Hindi is important. One must focus on creating content, especially in social media in Hindi. Here are some excellent reasons to create social media posts in Hindi.

Localized social media is more customer-centric

When you are doing social media for the local people it is better to use the local language. The reason is simple. With the local language, you can reach the audience better. Further, customers understand you better. Therefore, it is a more customer-centric approach compared to marketing in the English language. Any localized content, be it a social media post or a blog article, improves customer experience. Remember that creating content in the local language makes the company more customer-focused.

Localized content drives more traffic to the website

There is no doubt that localized content drives more traffic towards the site. a customer would be much more likely to click on a localized social media post rather and go to your website. If they see that the content is tailored in Hindi keyboard typing to their unique circumstances, preferences, and experiences, their confidence to click would be greater. Remember that the localized content often improved the relevance to the audience.


Localized content increases the engagement

One must remember that localized contents are easily understandable. if people consider content relevant and easy to understand, chances are more will engage with it somehow. They will click on the post, try to find what it is all about. They will even visit the website also. The localized ads performed much better compared to their English counterparts, suggesting that localizing customer experience is totally worth it.

Helps in trust-building

Remember that when people are understanding your post, they can find relevancy to their needs, it automatically generates trust among them about the company. The localized ads performed much better compared to their English counterparts, suggesting that localizing customer experience is totally worth it. One thing the companies must remember that building trust is key for future success in marketing. Therefore, using the Hindi keyboard typing for marketing in Hindi becomes important.

Final Words

Therefore, over here, in this post, you have seen how the local language contents help the companies in marketing. In the countries where English is not spoken fluently, local language content can help the companies to reach the customers in a great way.


Sponsor Ads


About Sougata J. Freshman   Blogger

6 connections, 0 recommendations, 47 honor points.
Joined APSense since, February 12th, 2020, From Kolkata, India.

Created on May 13th 2020 01:39. Viewed 376 times.

Comments

No comment, be the first to comment.
Please sign in before you comment.