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How Can You Increase the Click Through Rates of Your PPC Ads?

by Eclick Softwares Web Design & Development Company
Click-through rate or the CTR is the vital metric for measuring PPC ads, that is paid search. CTR is the rate at which the PPC ads attract the clicks, then the percentage of impressions is calculated. Higher CTR indicates your ads are better resonating with the viewers. CTR even has a huge influence on AdWords Quality Score.
 
Let us discuss the reasons for CTR to be so important to your PPC account and PPC management, and then go on to find out how to increase the CTR of your PPC ads through PPC management by A/B Testing and these three optimization techniques -

    i. Targeting the correct set of keywords
    ii. Writing emotionally compelling ads
    iii. Testing the ads.
 
Well, now we shall look into the PPC management strategies on increasing your Click Through Rates in PPC Google Ads. But before going ahead, look through these three strategies for boosting your Click-through Rates.

    • Ensure the right people are seeing your ads, so use the correct targeting and negative keywords
    • Better utilise the ad extensions
    • Insert a strong call to actions

So, first, we shall start discussing the basics.
 
What is Meant by Click-Through Rates?
CTR is often termed the interaction rate. In Google Ads, it measures how often do the visitors seeing your ads are actually clicking on it. Using the formula - "Clicks / Impressions", Google can determine this.

But what does CTR mean in your PPC campaign context? Here, it is basically a metric indicating whether your created ads are enticing your users or not for clicking through to your website. By industry, the average CTR is variable.

What is meant by a low CTR?
Compared to the industry averages, is your CTR low? A below-average CTR will be sending a few signals. But, when your ads are getting impressions, then it is good news. It clearly means your marketing team has done excellently at bidding, keyword selection and several other factors determining whether your PPC ads are showing up on Google search engine results pages (SERP) or not.

However, your users might see your ads, but not click on them. When your goal is driving traffic to your business website, then it is a problem to solve with the strategies for increasing CTR in PPC campaigns. Just a few tweaks will bring about the needed improvements.

How to Increase Click-Through Rates in Google Ads Account?

1. The Right Audience Should Be Seeing Your PPC Ads
The ads should be displayed while running a Google Ads campaign – but Google should be showing your ads just to your target audience, who are mostly interested in engaging with your brands.

An easy yet powerful tool Targeting ensures the ads are reaching the right users. Through Google ads,  using a variety of targeting methods is possible, starting with location targeting or geo-targeting, targeting by demographics and income level.

The PPC management advertisers one in on their target customers through advanced options like remarketing and custom intent audiences.

Negative keywords of the search campaigns is the significant method eliminating irrelevant searches likely to trigger ads. Using the Search Terms Report in Google Ads, the search queries causing the ads to appear on the Search Engine Results Pages can be seen.

If the irrelevant terms not aligning with your products and services are seen, then add them to the negative keyword list. As soon as it is done, the ads will no longer be appearing for search queries including the negative keywords.

So, how do targeting and negative keywords prove to help CTR? When the ads begin to stop appearing to the users having no interest in your products and services and begin to appear for the people who should be engaged, then CTR will be improving automatically.

2.  Using the Ad Extensions
Thanks to extensions, Google Ads CTR can be boosted in several ways. In the first place, the extensions help in increasing the real estate by taking up on the Search Engine Results pages. As the ads start to dominate the page, the users are sure to notice, read it and click on the ad.

Also, the ad extensions deliver additional information regarding your business beyond the headlines and descriptions of your ads. These added information will be resonating with a consumer and entice them to click through your website, thus saving them from scrolling.

Since the ad formating is factored into Quality Score, utilizing the ad extensions will also help to boost ad ranks. Higher ranks on Google means the users will be clicking on your ads.

Rather, Google has stated, on average, CTR increases by 10 – 15% on average when a new ad extension is implemented. It is variable by industries along with other factors. Data supports the value of the ad formatting option. So, be intentional about the ad extensions to be applied and know the value it will be bringing to your target audience.
 
3. Inserting A Call To Action
Including a call to action in your ad makes it easy to create a focussed ad copy. Directing the audience to take up the next step is very much crucial, so stating the next step is much important. Include these terms -

    • Learn more
    • Shop Now
    • Visit Us Today
    • Download Free Ebook
    • Schedule An Appointment
    • Sign Up Now

Including Call to Actions in the headlines and reiterating it in the description makes it clear to the customers that you will be able to meet their needs. They will even know the next action they should take up for obtaining your products and services. By encouraging the users towards taking solid actions, the users will be better interested in following and clicking on your ads, thus helping you to increase Click-Through Rates.

PPC management will be better managed when you work with the PPC advertisers. As professionals and experienced in the field, they will be able to better manage the campaigns and promote your brand, thereby earning you better Click-Through Rates. Finally, it will be a win-win solution for you.


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About Eclick Softwares Advanced   Web Design & Development Company

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Joined APSense since, November 29th, 2018, From Highgate, Perth, Western Australia, Australia.

Created on Jan 27th 2022 01:00. Viewed 329 times.

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