Articles
How can Corporate Social Responsibilities Get Strengthened in India
by Genesis BM PR AgencyThe fundamentals of Corporate Social Responsibility in India rest on the fact that not only public policy but even corporates should be responsible to address social issues and work towards making things better in the environment they operate.
Therefore, more and more companies are trying to bring a positive impact on the culture, communities, societies and environment they operate in.
Now, companies have specialized CSR teams which formulate policies, strategies and goals for their CSR programs and set aside budgets to fund them. These programs are determined by the Corporate’s social philosophy which has very clear objectives and is well defined and aligned with the mainstream business. Efficient CSR strategies can help in progressing the nation’s development.
Some of the services provided by Genesis Burson-Marsteller in CSR sector are as follows-
- Sustainable CSR Strategies: Building CSR as a creative opportunity that goes beyond mandates to fundamentally strengthen the business while contributing to society
- Behavior Change: Create sustainable change interventions that address the supply side of the challenge and address latent community demand
- Stakeholder Mapping and Management: Identify, initiate, forge and manage stakeholder partnerships that maximise social and business value
- Advocacy: Developing a ‘needs-based segmentation’ to ensure that we engage with and deliver the right messages to the right people
- Companies Act 2013: Counseling and training to develop, implement and monitor all CSR mandates, including ISO 26000
- Training: Envision, co-create and integrate the CSR culture in organisations through trainings so that CSR as a discipline becomes sustainable
- Employee Engagement: Taking it beyond the boardroom to encapsulate the values and principles of all workers
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About Genesis BM 
PR Agency
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Created on Dec 19th 2018 00:27. Viewed 244 times.
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