by Brahim A. Social Media Adviser, prof. Author


With the emergence of digital in recent years, using social media to sell has proven to be an effective solution. For a company, it is impossible today to ignore social media in their communication strategy, these social networks are even vital for some companies. In fact, almost 80% of e-merchants use social networks for commercial purposes, according to an Oxatis / KPMG study.

With Apsense, Twitter, Instagram, Facebook, LinkedIn, Pinterest… the list of social networks is large. However, to be able to take full advantage of the potential of social networks and optimize its chances of success, it is necessary to target each social network well, because they are not all suitable for your business. It will depend on several factors such as your activity, your objectives, your target or the content you want to share. In this article, we have made a list of the most popular social networks in France and we will give you all the keys to choose, but also, use the most suitable social networks for your e-commerce!


With several million users in Worldwide, being present on social networks has become a necessity to be visible. Indeed, among these users are probably hiding some of your customers and your future customers. Apsense Social media has clearly changed the way consumers will react to your brand, discover your products, and make purchasing decisions.


Apsense Social selling is an approach which consists in using social networks in the sales process in order to develop your business. The goal is to detect the users who match your target (buyers persona) and convert them into potential customers. It is a process of research, selection, interaction with potential prospects via social networks


Being present on social networks allows you to be seen, to make your brand known, it is a very good way to improve your notoriety. You then have the opportunity to highlight your products and also to seek new customers. No matter the target of your business, if you share the right content, at the right time, on the right platform, you will have every chance of reaching them.

In addition, Apsense is an excellent channel to improve your SEO and the traffic of your e-commerce, the more we talk about you on the networks, the more you are visible, the more your Internet users will share your content and the more the possibility of reaching new ones. customers will be great.


Social networks are one of the best tools to allow you to get closer to your customers and prospects thanks to their targeting. You will be able to get in touch with them directly by answering their questions, thanking them for the interest they have in your company or even for keeping them informed of your news. In addition, through various feedback from your customers, you will have the ability to improve your products or services. It’s a wealth of information for monitoring and knowing the needs of consumers in your industry.

Apsense Social networks is also the possibility of federating a community that will meet your expectations in terms of purchases, feedback, but above all who can act as a group of ambassadors for your brand.


About Brahim A. Tycoon I Premium    Social Media Adviser, prof. Author

7,766 connections, 780 recommendations, 45,010 honor points.
Joined APSense since, November 1st, 2015, From MRIRT, Morocco.

Created on Jan 29th 2020 02:23. Viewed 418 times.


Muskurahat Pehal Junior  Muskurahat Ek Pehal
Great post!...........
Feb 14th 2020 02:18   
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