How AI can Help You to Boost Your Magento Ecommerce Sales

by IDS Logic Pvt. Ltd. Software Outsourcing Company

Change is the only constant is a popular saying and with technological developments all around us, we are highly influenced by various devices, automated processes and gadgets. Business organizations are also putting their best efforts to stay at par with these changes and are adopting the latest techniques to meet the varied needs of the customers.

The power of Artificial Intelligence also has become a part of our day to day lives and it has touched the ecommerce industry too.  From smart homes, smart carts to virtual assistance like Siri, Cortana, this innovative features have now become a part of our daily life. The ecommerce industry too is experiencing the magic of transformation and AI is making the online shopping experience even easier, smarter and exciting as ever before.

While talking about the ecommerce industry, you will find that more than 30% of the ecommerce websites are powered by Magento development. Artificial intelligence has taken the stores to a new height of success and has offered amazing shopping experience to the online store users.

Targeted User Experiences:

Customers always want some guidance and recommendations before purchasing an item and AI helps to improve the Magento ecommerce customer experience.  The purchase assistance helps both the customers and the sellers by delivering the right message at the right time and the proponents like cognitive computing and machine learning helps to access large amounts of data easily and deliver the right information at the right time.

Customer Oriented Search:

It is with AI implementation that your Magento ecommerce service provider can help you to target the right users by sending them the right messages for the right output.  AI applications are based on the self-learning algorithms that help to drive the information from a large set of data having thousands of customers and then target them in the best possible manner. This is of course a great means to rule out any human based error.

Enhanced Security of the Magento E-Store:

Ecommerce businesses are always at a very high risk of cyber-attacks. It is based on accepting payments and doing financial transactions online. However, a challenge can be fixed by combining the advance security standards of AI and Magento and this makes the store secured from online fraud, data breach and theft. AI also has multiple uses like implementing fast iterating models, lower false positives with behavior analysis and etc.

Chatbots:

Customers have a very short time and they don’t want to wait for long. They expect that the information should be available with the click of a button or they will move elsewhere. Chatbots use AI technology to simulate interactions with the customers automatically based on the predefined conditions like triggers, events and etc. Chatbots also help by offering a quick response, solve queries or doubts, offering options and then guiding the users throughout their shopping journey.

Personalized Shopping Experience:

With the high popularity of Magento ecommerce platform, most of the traditional businesses are moving to a click and mortal model. There are still a lot of improvements which need to be made to offer a personalized shopping experience and AI is the perfect way to achieve it. This helps to boost the sales and ultimately the revenues.

Summary:

AI and Magento ecommerce have brought great changes in the shopping experience and today both business owners and users can benefit from its implementation.

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Created on Jun 5th 2020 01:19. Viewed 390 times.

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