Here Is How To Give A Boost To Your E-commerce Business

by Rudra S. Consultant

According to a report by Redseer, the Indian e-commerce sector is expected to grow five times by 2030 with an estimated worth of $300 billion. With the expansion of third-party logistics, the cost per shipment is expected to decline by 23% by 2030. This growth is envisaged to make the sector full of competition, which means e-commerce players need to focus on e-commerce optimization to attain success and improved sales. 

During the development of their online stores, many e-commerce firms get enthusiastic and lend heavy attention to style and branding. Though these two elements are of immense value for an e-commerce store, they are of no worth if this leads to zero or poor conversion. So, what is an ideal conversion rate in the e-commerce sector? As per industry report, any figure between 3 and 5% is an ideal conversion rate given the product category being offered. Before you choose to make any change to your online e-commerce store, it is recommended to do an audit and determine the existing conversion rate. There are several ways to do it. However, you can also ask a digital agency in Delhi or ad agency in Delhi for this.

For your reference, we have mentioned some proven strategies on how to optimize the performance of your e-commerce store.

1.      Utilize above-the-fold area

The above-the-fold area refers to the primary part of a webpage which appears before your scroll down the page. This is also known as the prime space of online stores. This is where you can lure people with amazing offers and persuade them to take the next step. You can use that space to promote a specific product, category, or something else.

E-commerce stores should first come up with a strong headline and strong visuals. A strong imagery showcasing the product should complement the headline. The created headline needs to be concise, memorable, and explicit. It should also have a compelling call-to-action button that motivates users to act immediately. Your associated digital agency in Delhi can help you with this.

2.      Prefer clear navigation

After sprucing up the above-the-fold area, the next thing to consider is your store’s navigation. According to a reputed ad agency in Delhi, the e-commerce store navigation should be sticky, which allows visitors to see it even when they move down through the website. Prefer easy-to-read fonts that would make your website look sleek and clean. Thought this may not have a direct impact on conversions, it can help you highlight a product or category.

3.      Provide your contact details

Online buyers are sceptical of the threats associated with shopping online. This includes fraudulent websites that charge users for a product and never deliver it, as well as those who charge for a product of a particular capacity but send a substandard product instead. Making it clear to visitors that you are not a con artist should be one of your objectives.

Customers want to know that if they have any concerns about their order, they can easily get in touch with a human. Thus, you want to make sure that your website has all of your contact details. Make this easily searchable and clear for your visitors. This may include your phone number, email address, social media profiles, and any other contact information.

4.      Pull social proof

For most shoppers, knowing what others have to say about a particular shop or product is always an advantage. You can hire a digital agency in Delhi to add store and product reviews on various social platforms, thus ensuring positive e-commerce optimization.

Genuine product reviews tend to foster confidence. It helps prove the legitimacy of your business, that customers have purchased products from your website, and that those customers are satisfied.

You may enhance it further by including user-generated material on your page. This may be done on individual product pages as well as at the conclusion of your category and homepage pages. 

5.      Highlight website security

To heighten the security element of your e-commerce store, the first thing you can do is to get a Secure Socket Layer (SSL) certificate if you don’t have already. In the absence of this layer, your website will be marked red by browsers and your online store is likely to lose a large number of visitors.

Another technique to indicate secure payments is to have a section on your website where your policies regarding purchasing are clearly stated. You may include any shipping, return, and safe payment policies, just as in the image of J75 Shoes below.

The Conclusion

No matter which e-commerce platform you use like WooCommerce, Shopify, or anything else, e-commerce optimization is primarily about instilling trust in your buyers. You may take several steps to reduce the impression of risk and boost conversions in a digital ecosystem where every online transaction is potentially risky.

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Created on Dec 6th 2023 00:17. Viewed 76 times.

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