Growth Hacking Marketing: Techniques and tools to grow the business

by Abdul Rimaaz Abdul Rimaaz Business Consultants UK

Growth Hacking Marketing is the approach that allows you to quickly explore, design and validate different business models, choosing the most appropriate one in order to obtain:

· Fast growth

· New business opportunities

· Identification of the best digital tools and channels

· Investment optimization

The Growth Hacking Marketing is fueled by creativity, by cross-fertilization and knowledge of tools and digital marketing channels.

Generate business opportunities where they didn't seem to exist.

In the era of the digital revolution , online marketing offers opportunities for direct communication with the target audience of companies, which is the key to generating new leads.

The Growth Hacking Marketing allows you to apply new sales techniques and marketing, through unconventional methods. These new approaches will have to be validated and supported through practical implementation and measurement of results, in order to “hack” the best model for a company's growth.

Combining Growth Hacking Marketing with digital tools is the key to accelerating the validation of tactics for rapid growth, quickly identifying the best performing channels, and allowing companies to reallocate investments accordingly.

The starting point in planning digital marketing activities will consist in implementing a series of actions across multiple platforms and digital channels, monitoring and measuring results, based on each specific goal, channel and audience. The implementation of these principles can begin with an A / B testing phase, selecting a limited set of business products or services and, in the next phase, with the expansion to the complete portfolio.

The goal of Growth Hacking Marketing is to maximize the results that any company can obtain from investment marketing, regardless of the amount available in their budget.

Posted By :Abdul Rimaaz