Grow Your Business and Leads With SEO

by Aquad Soft IT software services

SEO

Growing business and generating leads are the two most important goals of every businessperson and start-up company. Both lead growth and business growth will go together. Both are equally important, one is nothing without the second.

What is SEO?

This is one of the most important questions these days once the word Digital comes in the market. Search Engine Optimization or SEO. The word SEO speaks for itself.

If SEO is used correctly, it will increase the visibility of your website and its content on the search engine result page (SERP).

What is the Role of SEO in Lead Generation?

Lead Generation: Before we talk about the role, we must know what is Lead Generation: it is a technique to acquire or generate interest among the potential and current customers about your services or products.

Some time back most of the companies or start-up using some methods like cold calling, phone calling and distributing pamphlets but all the techniques are outdated. In modern times most of the companies are using the latest technology which is not only saving money also getting good profits. Below are some latest techniques, most of the companies using.

² Blogging: If you are having trouble getting visitors to your website and also not ranking well in search engines like Google, Yahoo and Bing ‘’Blogging’’ for your business can help in Lead Generation. Blogs can provide the search engine with unique or fresh content related to your services or industry. Each blog you post it will paint a clear picture of what your business is all about.

Posting new blogs regularly is not only attraction search engines, but it will also attract your customers. Also, try to answer specific questions you are commonly asked.

² Content is one of the most important parameters if you want to generate leads. Your content should be unique and fresh and also creative. Bill Gates once said that ‘’Content is King’’ so you can imagine how important the content is.

² If you post unique or fresh content on your website, it will increase the visibility of your website.

² Always use long-tail keywords rather than short-tail keywords as long-tail keywords can easily rank on search engines.

² Keyword density: if you are writing any content, do take care of keyword density (1-3%). Never use more and more keywords it can harm your website.

² Use social media in a very professional manner. Social media play a very important role these days. Always post 100% unique content, do not try to copy content. Search and write your own words. So more you post better results you can accept.

² Always post new content on all the social media platforms regularly, it will help to increase the visibility of your website.

² Generate positive reviews: According to a study around 88-90%, trust online reviews so consistently provide high-quality service and ask for reviews. More positive reviews, more lead you may get.

Keep improving your website speed as a search engine consider your website loading time. Your website should open in mobile in less time, as most of the users are using their mobile to access anything.