Great tools to build high converting landing pages

by Roger G. Digital Entrepreneur, Online Marketer at Onireview

What plenty of people don’t recognize is that you can build exceptional touchdown pages in your WordPress web page without having to interrupt the bank via hiring offerings from lead technology and advertising businesses.

You can even create a landing page your self in much less than 10 mins. We’ll display you the way.

First things first, permit’s cowl the basics of touchdown pages.

Why Should Build a Landing Page?

Because they convert. A touchdown web page is essentially the entry factor in your web site. A remarkable landing web page will take hold of a traveler’s attention and convince them to take a desired motion: possibly you want them to join your e-mail listing, download a brochure, buy a product, and so on. Whatever the intention, an excellent landing page is always centered towards that goal.

Just to ensure which you recognize, let’s examine the difference among a touchdown page and the homepage of a website: a landing web page is centered on a particular aim or goal whilst your foremost homepage has a broad objective. The intention of a touchdown web page is to take your site visitors via a particular marketing journey even as the main homepage allows site visitors to decide on their very own journey thru your website online.

Anyone can tell you which you don’t really need a touchdown web page to get a vacationer to take a specific action. You can simply lead them to take the preferred motion on your homepage.

BUT, with a terrific landing web page you may reap a higher conversion fee due to the fact it is very specific in its aim. A homepage has a variety of data and factors which can distract a person from taking the preferred motion.

So, are you equipped to construct one? Here are several methods to construct touchdown pages in WordPress.

Building a Custom Page

Building a custom web page inside WordPress is the old fashioned technique. You could surely just construct a custom web page template on any subject matter you have got; and do whatever you need to within the template.

The easiest way to construct a custom web page template in WordPress is to copy the default web page PHP template and edit CSS and HTML components to get the desired design or structure.

Using Plugins to Build Landing Pages

Plugins are the high-quality manner to move in case you do no longer want to worry about handling code.

Unfortunately, there aren’t many unfastened touchdown page builder plugins available. And the few unfastened ones regularly have in-plugin purchases or restrained capabilities. There is, however, one unfastened plugin that has all the functions you need to build a purposeful touchdown web page in WordPress. It’s many of the pinnacle landing page plugins (see below).

OptimizePress

You’ve probably heard of OptimizePress earlier than – it's been one of the most famous plugins to construct touchdown pages for quite a while. That’s as it offers a extensive variety of templates and a powerful drag & drop editor to quick create the landing page you need. Note: the size of the plugin is pretty big.

Thrive Landing Pages

Thrive Landing Pages has a drag & drop editor that makes it extremely clean to create and edit landing pages. It comes with over a hundred and forty templates (some themed) in an effort to pick from. The excellent component approximately the plugin is that the landing pages are mixed in units to provide a consistent consumer enjoy. That means that the choose-in web page, “thank you” web page and confirmation pages in a particular set have the same experience and don’t offer random studies.

Leadpages

Leadpages is without a doubt an online landing page builder – we’ll be addressing it greater thoroughly down below – with a plugin for WordPress. It has a centralized editor and your landing pages are hosted on Leadpages servers. The great component about Leadpages is that you can without difficulty and speedy create or put up a landing page. All you want to do is choose a template, personalize it (through the drag & drop web page builder) and upload it in your website online.

WordPress Landing Pages

WordPress Landing Pages is an smooth-to-use plugin that has all of the primary functions you need to construct a practical touchdown page. It has a fair selection of templates, lets in you to split test (a/b checking out) your landing pages, as well as to tune and measure conversions.

The WordPress Landing Pages plugin is absolutely incorporated inside the Theme Builder and lets in you to fast customise any factors you want.
The WordPress Landing Pages plugin is absolutely included inside the Theme Builder and lets in you to quickly customise any elements you like.

All in all, it is a good option in case you are on a finances and don’t need to put money into a extra useful landing web page plugin at the moment.

Beaver Builder

Beaver Builder is honestly a drag & drop web page subject matter builder (another choice covered under) that still comes as a plugin. You can easily and fast create custom layouts and designs – you have got around 30 landing pages to select from.

The tremendous component about Beaver Builder is that you could use your WordPress widgets to feature greater capability and convey factors in out of your web page to your touchdown pages.

Theme Builders

As we noted earlier, most WordPress issues are quite restrictive in terms of layout and structure. For example, you may customise the primary content material block of a page in most themes however you cannot amend the design of some thing outside the block. So, in case you aim to create a landing page from a subject page template, you'll just turn out to be with a brand new web page with the equal layout as your website – the alternative of a touchdown web page. Unless you build a custom web page template (stated earlier) or use superior topic builders.

What advanced theme builders offer are drag and drop builders. They essentially enable you to customise every and any layout thing of any web page. The interface is also very smooth to use.

There are plenty of first rate drag & drop topic developers to be had. A few off the pinnacle of my head: Divi, Total, Beaver Builder (its plugin version is recommended above) and Strata.

Instantbiz Builder

There are actually a lot of tools to build a landing page. But for me only use instantbiz. Because it's really quite easy to use and flexible to customize. What I like about this software is that it's completely cloud-based, which you control, so there aren't any third-party constraints.

You can learn more about it here: onireview.com