Get to Know How Search Engine Optimization Works
by Long Saidin Web MasterIf you want to get into search engine optimization but
aren't sure how then look no further. Knowing what you need to do and properly
educating yourself in a subject like search engine optimization is a key
towards reaching the goals you want to achieve. So look through this article
and see what information applies to you.
A great way to ensure your search engine optimization
is simply to provide useful, informed and fun content which will appeal to your
customers. This is often overlooked, but is important because search engines
often change their algorithms, to ensure they're providing more relevant
information to their users. If you ensure your information is of good quality, whatever
changes search engines make you'll still come out top.
Your website's header may be the first thing visitors
see, but the footer of your website is also equally important. You can use your
footer to your advantage and assist spiders as they navigate through your site
by duplicating your main navigation and making sure your footer links are
redirecting visitors to your site's most important pages.
Don't put large amounts of information in the TITLE or
META tags of a website. Putting large numbers of keywords in these two areas of
a page is a common tactic used by spammers. There is evidence that websites
that have lots of information in these tags are heavily penalized by Google and
other search engines.
Consider search engine optimization as a way to make
your way to internet marketing success. Search engine optimization uses search
engine algorithms to your advantage and boosts your website's page rankings
through custom content. This means your website will have greater exposure and
you'll reap the benefits of increased traffic.
Publish content with as little HTML code as possible.
Search engines prefer pages that favor actual content instead of tons of HTML
code. In fact, they consistently rank them higher. So, when writing with SEO in
mind, keep the code simple and concentrate on engaging your audience through
your words.
Insert a keyword phrase on the URL to your website.
Search engines will assign a higher value to your URL when they are determining
the sites to spit out on searches. The more popular the keyword phrase of your
URL, the higher frequency that your site will appear on searches.
If you are trying to increase the visibility of your
site all on your own, you are going to need to become a student of search
engine optimization. There are several great books that you can read to begin
to get introduced to the world of search engine optimization.
Utilize the AdWords tool kit from Google, to increase
the effectiveness of your keyword selections for SEO. By using these tools, you
can increase traffic to your site and increase traffic that translates into
sales. You can search by specific keywords or type in a specific URL to
discover the keywords that drive those particular searches. Choosing effective
keywords boosts your ranking in search engines and increases your sales.
When you start an optimization program, remember to
optimize the pages of your website for humans and spiders. If your website
makes no sense to visitors, your SEO efforts will be pointless as no one will
want to stay on your website for very long or buy any of your products or
services.
An important rule to go by when dealing with search
engine optimization is to use your keywords or keyword phrases in the title of
your page. Using the keywords in your title will make it much more likely for
users to visit your pages. If your title does not contain keywords, there is no
way for users to know whether your page is relevant or not.
Google uses the HTML title tag to help rank websites,
so ensure that yours is using your top keywords. The title tag holds more
ranking weight than any other element on your website, so it needs to reflect
the keywords that you've found drive the most traffic to your site. Don't
overdo it, though, as Google will not index long titles.
Sometimes focusing too much on SEO-related keywords
and rules can detract from your writing quality and topic. You should start by
writing for your readers. Writing a quality article should be your goal.
Afterwards you can always go back and add keywords and edit it as you see fit.
Articles that are poorly written and rife with
spelling and grammar errors will not help you with search engine optimization.
Search engine bots don't like bad spelling and grammar and neither do people. A
person who is looking for a business or service to help them with something or
a product to fulfill a need, will not be impressed by badly written content. Be
sure to run a spelling and grammar check on your content and get another human
to read it before you post it.
If you plan on utilizing JavaScript in the coding of
your site, you should take special care to store the codes in an .JS external
file format. This allows the search engine spiders to quickly locate, process
and evaluate, how relevant your site content is without having to scan through
an entire set of Javascript codes.
If you are optimizing a company website, make sure you
get listed in local directories. Google Maps is one of the most used services
for finding companies near you, so get your company and it's website on there
ASAP. The only requirement is a telephone number as they call you to verify the
listing.
If you add a podcast or video to your website to
attract visitors, make sure you get them transcribed. By adding the text to
your website you're creating brand new content that will NOT show as a
duplicate. Make sure to title the page and post differently than you have the
video, but include your keywords.
You should keep the main pages for each section of
your website in the main root folder of your server. That keeps them available
to the spider immediately, as opposed to burying them in directory folders. The
rest of the pages can be put into folders, though, which is good for
organization.
With all the information you learned you should have a
greater understanding of how search engine optimization works and what you want
to do with it. Remember that with a subject like search engine optimization you
want to continuously expand your information on the subject and see what
applies to you, when you do that success is sure to follow.
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Created on Dec 31st 1969 18:00. Viewed 0 times.