Future of SEO
by Gautam Sharma Content WriterFuture
Of SEO
Overview
We have seen so many advanced
technological changes, especially in the last 10 years. It was difficult to
expect all such things that are visible in today's era. Keypad phones have been turned into next-gen
smartphones, 2G has been converted into 4G, and search engines like Google have been utilized in
different parts of the world. With the help of such technological
transformations, people are enjoying some healthy benefits. Marketing a product
by involving with the targeted audience at a correct time is what digital marketing is all
about. This term, surrounding every online tactic and strategy used to convert
and attract the users, has the fundamentals of SEO and content marketing
implementation at its core.
Companies or individuals who are running
a website for their businesses or other users are enjoying the benefits of
getting more and more traffic with the help of digital marketing services. Search engine
optimization has been turned out to be an import aspect of present time online
marketing. You can consider a person being smart by face or mind, but his good
sense of attire will somehow create more impression on his personality. In the
same way, search engine
optimization services are there for the website owners to prepare an attractive
outlook so that more and more people will visit there and the website will face
more traffic.
As the years are passing, various
implementations in search
engine optimization services are arising. It was a traditional thought
that only big companies can manage to have a website of their company. But so
many small business owners are looking forward to creating a website of their
firm and preparing to make online connectivity with the customers.
Those who contain knowledge about digital marketing
services, have they ever thought what will be the future
of SEO? We can calculate transformations of the last 10 years, but is
there any idea about technological implementations in the upcoming years! If
you don't know the answer, we will try to assist you with some ideas and
expectations.
About
SEO
SEO can be identified as a blanket term
for different strategies applied for providing ranking in search engine results to
web pages in search engines
like Google, Yahoo or Bing. It includes tailoring the page or blog post to suit it,
defining high traffic keywords, selecting the targeted topics, and then
bundling to get social media exposure and back-links. Present day era contains
competition which is responsible for making it difficult to target high volume
keywords and eventually make the long tail strategy a goldmine for those who
are initiating as starters.
Google has been one of the best search engines so far and
its domination of the search
engine market has guided most search engine optimization to be geared towards pleasing Google's algorithms.
Still, that doesn't particularly mean the future is certain.
Speed
On the basis of various perspectives of
the people, different things have been supposed to be the future of SEO. Out of which the first thing is speed.
Almost all of us like to have our work on time. We are eventually living in a mobile-friendly world
today and the way of interact, buy and search has changed. Google has said that
about 40 percent of searches are there to see on mobile phones.
It will be more pleasant if we get something
of our choice even before the expected time. It has been said that near about
half of the users don't bother to wait for a longer time (even for two or three
seconds) regarding a page to load. If there is lesser load time, people will
try to explore that site and will see the inside view of the website. If the
site is taking more time than expected, they will not take such interest.
Content
It becomes important for a company to
provide content that is informative and easy to understand. Good quality
content stands for a whole and sole of the site. The way in which a thing is
presented requires being fast and effective. There is a need to provide the
user exactly what they want, in the shortest possible time.
User
Experience
With search results becoming more customized, there
comes a great role of user experience in the search. If the content published
on the website is not engaging the users, there are healthy chances to lose out
even if the matter consists of great information. If the customer is satisfied
with a website's content, he can come back to the website whenever he looks for
that information. Several visits will provide an idea that your company or
brand name has been addressed to the mind of the user. Eventually, more chances
of having a promotion arise.
Artificial
Intelligence
Artificial
intelligence stands as the changing face of search engine
optimization. Improvements in AI like natural language and deep learning
provides a sense that search
engines are becoming smarter and more human-friendly. Instead of keyword
density, things like context, value and content relevance have been considered
as some of the crucial ranking factors. It literally means that focus must be
there on providing real value and answering what people want to know. Instead
of going for many keywords as possible in the blog post or writing a blog post about a single keyword phrase
from the keyword research,
it will be better to create a blog or a series of blog posts that seems to be there around a concept
linked to that keyword.
Video
And Voice Content
1.
Video
It has been expected that visual content
will have an escalating influence on SEO. Search engines are advancing well at knowing what
an image; audio or video clip is actually about.
Google is getting better in analyzing what visual content is about. Along with
that, it is also favouring videos of YouTube in search results. It is
making an impact on visual content creators as they'll need to start thinking
about search engine
optimization at the time of making visual content like videos,
just like content writers need to have knowledge about optimizing keywords and
headings.
2.
Voice
Did you ever expect we'll have such a
feature on our smartphones that will contain a personal assistant who will
recognize our voice and type the same content?
It has become so easy to type something without actually using our hands and in
different languages. Siri,
Cortana, and Google Now have now become one of the assistance of all our
demands. Whatever we ask, they provide us the best possible answer. Whatever we
speak, they not only provide the search results but also speak a small description about that
thing.
With such implementations, new doors
have been opened for brands to market. Like if a person owns a mobile app for
his site, he can make it show in mobile queries to amplify brand awareness as
well as exposure. If they are advancing towards SEO services, it becomes
crucial for the SEO professional to optimize their site per the mobile.
Accelerated
Mobile Pages (AMP)
Latest generation smartphones have
overshadowed computer systems and a related shift has been visible in web
visits. Accelerated mobile page stands for an open-source plan aspired to make
the web better for all. Its focus remains on the creation of sites and ads
which are reliably faster, high-performing and beautiful across distribution
platforms and devices. Current Google ranking factors don't count accelerated
mobile pages as one of the ranking metrics, but as we are talking about the future of SEO, it has been supposed that AMP can be a
ranking factor in the upcoming time.
Conclusion
Providing digital marketing services like SEO takes a lot of
efforts in promoting a website at various platforms and increasing its search results ranking.
There is great competition and you'll see so many websites competing with one
individual set of keywords. SEO has only grown in the last few decades. We are
one of those persons who are experiencing such changes. Google updates on an
annual basis are constantly making a hard effort to create the searches more of
user-centric. It eventually provides an understanding that search engine
optimization-based tasks are going to raise for professionals.
It will be important for the SEO
professionals to concentrate more on providing results which the user is
advancing. It will be crucial for the search engine optimizer to be friendlier towards
the audience's interest.
Tags
SEO EXPERT IN CHANDIGARH | SEO FREELANCER IN CHANDIGARH | SEO EXPERT IN MUMBAI | SEO FREELANCER IN MUMBAI | SEO EXPERT IN KOLKATA | SEO FREELANCER IN KOLKATA | SEO EXPERT IN HYDERABAD | SEO FREELANCER IN HYDERABAD | SEO EXPERT IN INDIA | SEO FREELANCER IN INDIASponsor Ads
Created on May 20th 2019 05:18. Viewed 446 times.