Freelance Seo India: Different strategies and techniques

INBOUND VS OUTBOUND MARKETING. WHAT IS BETTER FOR YOU?

The emergence of Inbound Marketing in the last decade has created a heated debate in the world of marketing: Inbound Marketing or Outbound Marketing; which is better?

Although we are experts and we implement Inbound Marketing, and logically we have a clear and obvious preference for the Inbound, we are aware that sending or mailing continues to play an important role in marketing.

For some organizations, Freelance Seo India only outbound strategies are useful for communication. In other cases, it might be better to combine the inbound with the outbound to improve the results.

But in this article we want to analyze, not what is best for us as an agency, but what is best for your business.

Taking advantage of inbound marketing strategies can help small businesses increase their customer base and save money. There are two basic types of marketing: inbound and outbound, Inbound and Outbound. Each one's approach is different and involves different strategies and techniques.

WHAT IS OUTBOUND MARKETING?

The Outbound Marketing, also known as push marketing is to take your advertising message to as many people as possible through traditional advertising through cold calling, India Freelance Seo Expert direct mail and other techniques that are considered aggressive because they interrupt the people in your daily life. Outbound Marketing is a marketing system that requires a large amount of marketing messages that are sent through different channels with the intention of reaching the right person. This is a marketing system that involves large costs since the investment does not reach the recipient.

John Wanamaker, pioneer of marketing, referred to the advertising that we now call Outbound as that advertising where "fifty percent of the investment goes to the trash, but I do not know which".

So, what options do we have today that are profitable and offer results for small businesses? In the state of Hubspot's Inbound Marketing in 2017, we found evidence to support the position that Inbound Marketing has the potential to offer better results than Outbound Marketing.

"Half of the vendors in B2B, B2C and non-profit sectors classified inbound as their main source of potential customers, exceeding the average (42%) of all other channels combined."

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Created on Jul 6th 2018 04:41. Viewed 335 times.

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