Free, Easy Marketing Methods You Can Use To Generate More Salesby Bob Doyle Online Marketing
Anyone can have the best products and services in their industry when they set their mind on it. Likewise, anyone can also achieve an impressive website or have the right experience and knowledge that your customers need. In fact, anyone can possess all the right elements that will take your business to the next level but it won’t happen without having a good marketing strategy in place.
Marketing can be expensive that's the reality. However, this depends on the kind of
services and methods you are willing to pay for. For instance, you can opt to pay for
online ads and hire marketing experts. On the flip side, there are also ways you can
market your business without spending at all and these methods are highly effective
when done properly. Below are three no-cost marketing tactics you can employ to
expand your customer base and generate more sales.
1. Get interviewed on podcasts
Did you know that around 73 million Americans listen to podcasts every month? If
you factor in the global audience, you’d be shocked by the massive number. This
only proves how important podcasts are for entrepreneurs. You can use this
opportunity to get interviewed on a podcast in order to publicize your business to new potential customers. One of the great things about podcasts listeners is that they are highly engaged. In addition, they have a bigger tendency to subscribe to your email lists, follow your social media and seriously consider purchasing your products or services.
Fortunately, there are countless of podcasts you can pitch, however, lots of business leaders still get it wrong when they pitch. The key here is to lead your pitch with the specific value you can give to your audience. Show them the ways you will use to educate them about your topic. This way, you will have the chance to promote your brand at the end of the show once you’ve added value.
2. Capitalize on large audiences
If for some reasons both your online audience and potential customer base offline are not very big, then it is imperative to go where there is already an established audience. The idea here is to use your expertise and educate someone else’s large audience. In most cases, that entrepreneur will agree to this arrangement because their audience will be getting value from it. You can train in huge Facebook groups or you can choose to generate content for big-time media publications that have millions of monthly visitors.
Another option is to participate in joint-webinars. Truth is, there are lots of ways you can capitalize on large and established audiences and create a win-win situation. Not only is this strategy free, but it also exposes your business to millions of people.
3. Aim for deeper content
No matter how much marketers and professionals emphasize the importance of strong content, there will always be entrepreneurs who choose to dismiss this notion. Good content, be it in audio, video, or written form, can be leveraged and repurpose in powerful ways. While it will take some effort on your end, content will surely pay dividends to your company by helping potential customers to get to know and trust your brand.
Producing good content is free and gives you the opportunity to market your business to a wider audience and target market especially when properly distributed on social media and emails.
Created on Dec 4th 2019 23:27. Viewed 190 times.
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