Five Principles Every Corporate Logo Maker Should Follow

For consumers, logos are an instant reminder of the product or brand; for clients, logos serve as a lifeline of their branding mechanisms and; for designers, logos represent challenge of integrating the brand’s ideology into a single graphical manifestation. With so many functions that a logo performs, business have started associating great significance to them.  A corporate logo maker should stick to following principles in its design.

Simple

It might be tantalizing to integrate a lot of aesthetical features and craft a complex logo with subliminal messages and stylish typography that have users on nuke of guessing game. While it works for many companies, nothing is as powerful as a simple logo that allows for ease in recognition and stays in user’s brain for a longer time.   This is the first and foremost principle that forms the bases for others to follow. Without simplicity, the design cannot follow versatility and memorability principles. Dell and hp logo is an iconic example of simplicity.

Memorable

To increase the brand recall, induce brand loyalty, and, build a lasting impression it is important that a logo should be memorable. An average on-looker associates just few seconds to your logo before absorbing or discarding it. Complex designs are usually hard to remember and therefore memorability must be ensured with simple and spot on designs. A corporate logo maker should keep designs clean, simple and memorable. McDonald’s golden arches is exemplified as one of the most memorable designs. 

Timeless

Figure out a contemporary trend and then run in an opposite direction. Timeless work doesn’t follow trends. If your logo is trendy, it might become obsolete as soon as the trend ends. A corporate logo maker should focus on strong concept that remains ever green and can hold up the rapport and prestige of the company throughout its life cycle. This enables your designs to embrace longevity so that it stays on board for long term. 

Versatile

A corporate logo maker should question the versatility of design in different sizes and colors before finalizing it. Companies market themselves through different mediums and the logos are used on business cards, advertisement, folders and many other marketing collateral's. It is important that your logo remains aesthetically pleasant and powerful in all the mediums. Keep the following checkpoints in mind before designing logos:

·         Is it printable in different sizes?

·         Can you use one color to define concept?

·         What will be the cost of printing in different colors?

Relevant

Does your logo reflect industry and business? Does it identify with mission and vision of the company? Relevancy of a logo is an important factor. It should display the message across to the relevant audience. 

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Created on Dec 31st 1969 18:00. Viewed 0 times.

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