Finding Your Content Marketing Voice

by Fusion 360 Studios Digital Marketing Specialists

Striking the right tone and voice is vital in effective content marketing. If you want your audience members to listen, you must speak to them in a way that resonates with them and in a way that they understand. Many companies fall into a trap of professionalism and forget that they are marketing to a group that does not want to be addressed using an overly stiff, professional tone.

Mastering the art of content marketing voice can be a difficult task. Professional content marketing companies are often equipped with the tools they need to help a struggling company find its voice. By identifying the appropriate tone and voice with which to address your audience, your company will increase its online pull and recognition.

How to Find Your Voice

Much like in “The Little Mermaid,” many companies do not recognize the value of their voice. Ariel sells her voice for a chance to meet Prince Eric, when in reality her voice is the way he is able to identify her. Companies who sell their voice in exchange for other marketing techniques also risk not being identified — and ultimately being washed away in the tide.

Finding a content marketing voice has a lot to do with your target market. If your target market knows the difference between a salad and dinner fork — and regularly employs that knowledge — your tone should reflect that. You do not necessarily need to talk about dinnerware, but speaking to your audience members in a tone that resonates with their lifestyle is important.

Balancing tone and information in content marketing is also important. Perhaps you are addressing a group of adrenaline junkies in Utah. Your marketing tone could be loose and fun. You could provide information to them on adrenaline experiences in Utah and unique extreme sport locations in Utah, but you would not have to speak entirely in their lingo. Including adrenaline junkie terms and creating a fun content marketing tone is essential — but you do not have to conform completely.

Balancing professionalism and fun in your content is the best way to ensure effectiveness in your content marketing.

Maddison Driggs writes for Fusion 360, an SEO and content marketing agency. He/She writes for many other clients as well. Follow on Twitter