Find Content Marketing & Inbound Lead Gen Strategies For Patient Engagement

by PRC Agency PR

The days of pushy sales tactics are over and buyer empowerment is in. Goodbye, snake oil salesman - hello, digital native! The balance of power has shifted, and your marketing efforts need to be right on point. But if your marketing team is like other small startups' teams, it's probably often stretched thin, making it difficult to stay in touch with your prospects' needs.

That's where Behind the Work comes in - their marketing experts can help you take a load off while nurturing current prospects and connecting with new ones!

Using patient management for dental practices as a case study, their just-released report offers several inbound content marketing methods you can use to foster the growth of your healthcare SaaS business.

For all the details, go to https://behindthework.com/resource/healthcare-saas-marketing-case-study

The new report shares the agency’s work with Modento, a software development startup that helps dental practices manage their patients. The collaboration focused on three campaign goals: improving monthly website traffic, positioning Modento as a thought leader, and improving prospects’ experiences to increase engagement and conversion.

As a SaaS professional, you know how crucial it is to understand how buyers make purchasing decisions in your industry (a.k.a. the buyer's journey). With the rise of the Internet and smartphones, buyers can access more information than ever before, so you're much less likely to be successful with traditional sales tactics.

You're probably also aware that outbound marketing strategies have been on the wane and inbound ones have been on the rise. That's because these days it's better to attract prospects to your products and services instead of bringing those products and services to them.

The Modento team was aware of these trends and knew they would need the most help building organic connections with prospects, but they didn’t want a one-size-fits-all approach. Behind the Work fulfilled this need by creating customized content assets to drive higher website traffic and engagement. This includes videos, a pillar page, blog posts, and a case study.

With these assets in their arsenal, Modento was able to increase their website traffic by 100 percent, reaching 3,000 visitors per month after only three months - and exceeding their original goal by a magnitude of ten! They were also able to convert 46 percent of their contacts from organic search to customers.

About Behind the Work

Behind the Work is a full-service digital marketing agency on a mission to craft solutions that drive leads and conversions in many industries. Their clients span the B2B services, healthcare, ecommerce, and manufacturing spaces. They see data not as numbers but as strands of your business's story - your services, your values, and your customers’ needs.

A happy client said, “I’ve been continually amazed by how well they’ve been able to produce content that is aligned with our goals and vision. On top of incredible content, they have the expertise to practically implement content strategies and make sure every piece is getting in front of the right people at the right time. They have saved me so much time and energy and have been an absolute delight to partner with!”

If you find yourself short-handed on the resources your SaaS team needs to do inbound, Behind the Work has the works - everything from strategy, consulting, and digital paid advertising to content marketing and search engine optimization.

To learn more about how Behind the Work can help drive your SaaS business's lead engagement and conversion, visit https://behindthework.com

Behind the Work 2130 Elmwood Ave. , Wilmette, IL 60091, United States Website https://www.behindthework.com