Few Key Questions To Ask Before Hiring A PPC Expert Company

by Sarah Iyer Digital Marketer

Pay-per-click advertising can drive instant traffic to your website that can result in new leads, customers and ecommerce sales.

If you are a business owner, a marketer who isn't certified in Adwords, nor have the time for Google AdWords Campaign Management, a PPC agency could be an appropriate option. It can save time while making your campaign work smarter for your business.

While PPC Management Services will likely take a percentage of ad spend or charge a flat fee, it is a better option than improperly managing a campaign. Still, there are plenty of PPC agencies which could mishandle your budget and campaign, which is why you need to ask the right questions.

Would it provide the search term results?

If they are not analyzing your search term results, then it would be difficult to determine the quality of traffic that's being driven to your website via PPC. According to Google, there is difference between a search term and a keyword. A search term is the exact word or set of words a customer enters when searching on Google.com or one of their Search Network sites. While a keyword is the word or set of words that AdWords advertisers create for a given ad group to target your ads to customers.

How proactive would it be when it comes to adding negative keywords?

Once you dig into the search terms results, it is very easy to see how many search terms there are that would not convert for your business. Even the best PPC Management Services will find search terms that come through that are complete garbage. On noticing the low-performing keywords, they must be proactive and add negative keywords either at the ad group or campaign level.

How they would go about the track conversions?

DNI is a type of phone number that swaps out after somebody clicks on your advertisement and visits your site. Yet, there are several people that don't know how to do this, therefore, they under-count conversions. Within your Adwords account, if you click on the "Tools" and then "Conversions," it will pull up many conversion tracking options.

While you hire PPC expert, you must ask them whether they use all these and other required tools for tracking the conversions.

You must enquire about the online advertising niche?

Just because someone is a PPC expert doesn't mean that he/she is proficient in Google Shopping. You need to ask about the niche of the PPC Company you will be hiring. If the agency says that they are experts in all areas, you must ask them what percentage of their clients' ad spend is allocated towards the Google Shopping versus the standard PPC and what type of industries they are most well versed in. It is important to note that the Google Shopping is a different beast when compared to PPC. You want someone who has a high skill level in this specific area and are aware about the ins and outs of product catalogs.

Conclusion:-

These are few questions which can help you to determine the right PPC Management Services.

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