Everything Travel Agents Need to Know about White Label Solution

by Ranjan Kumar Jha Digital Marketing Analyst

White label solution refers to the process of buying a private label or rebranding the products or services for reselling it. A white label travel agency creates products or services under their brand name and resells them to the customers. Some people get confused between “white labeling” and “private labeling”. These two are almost the same. Private labeling is more likely to be used in reference to the goods while white label is commonly used in the software industry.

To get a clearer insight, you can consider the examples of white label travel agencies. A white label travel agency showcases and sells the services of several travel service providers including air services, hotel services, transport services etc under their own brand name.

White Label vs. Co-Branding

Co-branding refers to a process in which brands provided by the original suppliers are added to the product for reselling. This process is meant to leverage the brand power of the well-known brands. Co-branding allows multiple products to be featured on the end product while white labeling allows only one brand.

White Label vs. Outsourcing

Outsourcing is when you are paying someone or a company for performing a particular function on your behalf. In this case, you are hiring someone to create your own product while in white labeling you are reselling someone else’s products under your brand name. For instance, when company A is hiring company B for developing a website for their business, then it is outsourcing. On the other hand, when company A is rebranding and reselling company B’s products, it is called white labeling.

Types of White Label Solution for Travel Agents

B2B White Label

When white label solutions are provided by a company that sells their services or products to a reseller that resells them to the end user (which is another company), this processing is called B2B white labeling.

B2C White Label

B2C white label solutions are the services or products which are resold by a company and sold to the end user (a person, to be more specific, a consumer)

Benefits of White Label Solution for Travel Agents

· Boosts brand visibility

· Strengthens customer loyalty

· Offers refined products or services

· Saves time and money

· Avails luxury of choices for you

When would a Travel Agency Consider White Label Solutions?

White labeling can be an ideal solution for your business in some particular situations, such as:

When you want to expand your business

If you want to increase the range of your offerings, white labeling is a good option for you. With this solution, you will be able to add more services or products to your business and resell them as your own offerings.

When you want to target more and potential clients

White label solutions help the travel agents attract the attention of a larger group of clients who might be looking for more than one product or service.

When you want to improve your brand awareness

Whenever you will be providing standard services or products under your brand name, more people will become aware of your brand. In this way, you will be able to improve the brand awareness of your business.

When you want to beat your competitors

Development of new software will take a lot of time, money, and energy. Adding white label solution to your existing system will help you add new features without wasting a lot of time and money. In this way, you will be able to stand one step ahead of your competitors.

A Final Takeaway

This is all you need to know about white label solution to take your travel agency to the next level. So, let’s get started!