Essential Tips to Deal with Broken Links

by Med Responsive Medical Digital Marketing Medical organizations and businesses have to regularly track, analyze, and adjust their medical SEO efforts to keep up with the changing market landscape. SEO strategies should be used to optimize your content and your website. Optimizing the content with relevant keywords enables consumers to find your websites easily. Content with relevant keywords increases your online visibility and helps search engines to find your website easily and thereby increase traffic to your website. But sometimes in the digital marketing world a broken link can be dangerous. Broken links are links that lead to web pages that do not exist. When you click on a broken link, you land on a 404 error page, which is a standard HTTP response that signifies that the requested page does not exist.

Broken links can have a negative impact on user experience and your site could end up being penalized by Google. Therefore avoid linking to broken content and avoid having pages on your site that are broken as Google’s web crawlers travel from link to link and collect data about each page. Make sure to audit outbound links to ensure that your website is free from broken links.

Tips to Check Outbound Broken Links

Use "Check My Links" chrome extension if you have a small site.

This will manually review each page of your site and perform checks individually.

This tool will help in identifying both internal and external broken links and also keep a record of occurrences of broken links in a spreadsheet for fixing or removing them later. If you have a large site then invest in a paid backlinks checker such as Ahrefs, that helps you find broken links in bulk. They have “outgoing broken link”report that takes only minutes to find and export all broken links on your site.

Inbound Broken links and 404 Pages

A 404 error occurs when content on your site was either removed or relocated without proper redirects in place to lead visitors. With the help of Screaming Frog Site crawler, 404 error pages can be found.

How can you fix a 404 page?

• Instead of removing pages try to update or refresh content. This helps prevent unwanted 404 pages.
• Redirect visitors to the new page if the content still exists on your site but has changed location or if there has been an update in URL structure.
• If the 404 error is occurring due to an external site using an incorrect URL to link to you, you may be able to resolve the issue by reaching out and requesting an update from the author or webmaster.

404 errors may not harm your SEO but it harms user experience so the use of the right medical SEO strategy is crucial to avoid broken links and improve user experience. When your website is free from broken links and other issues that hinder users, Google will also reward you with a better search engine position. Problems such as these in connection with your website will be effectively addressed and resolved by a reliable SEO company. Consider associating with a good partnering company that utilizes excellent tools and strategies to find broken links, regularly searches your site for broken links, locates invalid links and removes them successfully.

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Created on Dec 31st 1969 18:00. Viewed 0 times.

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