Environmental Analysis for Present Your Style

by jackson Bird Student Helps Assignment

The ecommerce business which is being considered and analysed is associated to the company ‘Presentyourstyle.com’ which is a company that provides online shopping to women for their various types of clothing as per the trend.  The ecommerce business under this analysis is mainly deals with business to customers (B2C) and the target customers are women of few age groups as it is giving options of clothing which are trendy, stylish and designer in the budget of a normal woman. Therefore, the environmental analysis for the company ‘Presentyourstyle.com’ can be done by the following aspects of value proposition, core competencies, market trend and competitive forces as below mentioned:

Value proposition

The company puts forward some main value propositions for its intended customer sector which can be listed as the entire advantages, designing & styling in the outfits, contract with the third party company for orders and total focus on the customer needs & satisfaction. As of one of key point of above mentioned value proposition, the entire advantages for the woman is putting forward the numerous options of numerous types of clothes on the web with simplified and accessible manner so that the company is offering the services to the customers within their budget. The customer simply accesses the website and selects the option and gets the product finally. Also the company provides refund in case of some issues like wrong product, torn clothing or any other issue which makes it more customer friendly.

Designing and styling in the outfits which is another important value proposition for the company ‘Presentyourstyles.com’ that actually defines the company name which gives an option to present yourself what you are for the customers and here the customers are women of age 16 years to 42 years.

The company has already contracted another company ‘Diva Clothing’ which is one of the known company for the garments company providing clothing of good quality of fabrics for processing the orders which are received from the customers through the website. Designs are presented on the website by the company ‘Presentyourstyle.com’ and these designed clothing is finally prepared by this company ‘Diva Clothing’. Hence it leads to better designs and good quality products available which is pleasing for the customers and also it eliminates the load of managing the store so it is economic for the company.

The last value proposition of the company is the happiness of the customers and it is achieved by providing better services, good quality products, customer support, and timed delivery. Therefore the customer stays with the company for the longer time.

Core competencies

The concept of providing styling & designed clothing on the web to the users at the reasonable prices is the core competency for “Presentyourstyle.com”. The company is attracting a particular section of the customers by providing them their preferred & trendy products and serving them in a better manner by online service and good quality products. Therefore the concept & the complete set up of the company is done for achieving the given aims which turn the concept into the core competency for the company which is essential for the existence & growth of the company:

§  Online interface for the customers to view all options of abundant designs, colours, styles and trends on a website as per various age groups, functions and looks. It also aids the supplier to track the complete data.

§  Accessibility of the products on the website puts forwards no constraint of time and location so the customer can be in contact with the company any time.

§  No location constraint provides a bigger group of the customers and better sales.

§  Online shopping or online placement of orders as numerous payment options are provided to pay the price like Cash on delivery, Debit card, credit cards and Net banking.

§  Good quality products are delivered as of the contract with the company ‘Diva Clothing’

§  More focus on designs of the clothing by the company ‘Presentyourstyle.com’ as it keeps on surveying the trends, preferences and the other factors suitable for the customers

§  Limited to women clothing only for age group 16 years to 42 years that allows the company to provide the best products & the services to this group of customers with dedication.    

§  Promotion of the company in the various magazines which are mainly liked by women so it is reachable to a big group of women

§  Customer support is available that helps the customers to be associated with the company for long time

§  Better policies for discounts, refunds and returns so that the conflicts between the customer and the company is minimized to an extent

§  Timeliness and stickiness to the best quality of the products delivered to the customers made them pleased and persuaded.

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Created on Dec 31st 1969 18:00. Viewed 0 times.

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