Ecommerce SEO: The Key to Maximize Sales

Online shopping has become increasingly popular over the years. Post pandemic, many businesses have extended their services to the digital platform since consumers can easily sit at home and receive products at their doorstep. In such a scenario when nearly 27% of the global population shops online, undeniably, ecommerce market has expanded exponentially. Will you believe if we say there are over 12 million online stores worldwide? . 

Thus, the competition is enormous, and to stay afloat, you must put extra effort into making your online business successful. What can be better than ecommerce SEO services? Search engine optimization is the most effective way to reach the widest section of consumers through better search result rankings.

You are not selling beauty products alone over the Internet! There are thousands of other websites selling similar products. You have small and big competitors trying every possible way to overcome the challenges and retain a prominent place. It definitely calls for imperative SEO strategies, without which you cannot stand the competition.

So, in this post, we have shared valuable insights into SEO for ecommerce, ensuring your business receives maximum visibility and you can boost your sales. 

Let us help you get a steady pace!  

What is Ecommerce SEO? Why Do You Need It?

Ecommerce SEO is the optimization of your retail website for higher search result rankings. When you have a better rank, you can attract more consumers due to enhanced visibility. It implies you encourage more sales, ultimately leading to increased profits.  

When your website does not rank, it means that your competitors are taking away your consumers without regret! You are left behind, only regretting your loss! 

Since search engines are the only medium where your consumers learn about your products and services and finally purchase them, for any ecommerce website, it is indispensable to rank at the top of the SERPs for the ultimate business exposure! 

Now, the interesting part is that ecommerce content strategy is not the only SEO tactic. It is more about understanding how search engines work and reward, which ultimately pays off the results. 

A Guide to Building an Effective Ecommerce SEO Strategy

Ecommerce SEO may seem an uphill task, especially for new ventures. If you have giant contenders, ranking your product pages makes the job even more arduous. 

Let’s face it. You cannot steal your competitor’s rank! You have to reach your own. So, we have come up with the best practices to help you build a powerful SEO strategy. Do not skip any of the following steps!

• Begin with a Website Audit- Before executing any of the approaches, recognize the pitfalls of your ecommerce website. It will help you to understand the reason behind poor rank and low traffic. Evaluate all the aspects of your website like, meta tags, ALT tags, keywords, links, and everything else that affects website performance.

• Perform a Thorough Keyword Research- Keywords are the ranking factors of your ecommerce content marketing strategy. Firstly, recognize the most relevant keywords for your business. Secondly, understand buyer persona. It determines the search intent of a keyword.

Generally, keywords have two basic intents: informational and commercial. Targeting the right keywords enables you to establish better connections with consumers. Do not forget to focus on long-tail keywords. These are the low-hanging fruits proposing enormous ranking opportunities.

• Use Simple Site Architecture- The site architecture plays a crucial role in the crawling and indexing of pages. Search engines like Google use crawl bots that find information on a page and store it in the information index. As a user enters a search query, the bots select the most relevant information and display it on the results page. For a complex site architecture, it becomes difficult for the bots to index pages. So, you will not show up in the top results.

• Optimize Product Pages- The product pages are a vital element of an ecommerce website. These pages display all your products that entice your audiences to buy. Each product page must be search engine optimized for your prospects to look for the products. Thus, focus on keyword-rich content that best describes your products.

Add high-quality images with Alt tags and descriptions and include testimonials. The CTAs (calls to action) must be bold and clear so that visitors can easily find them. Also, include product policies and shipping details for consumers to know what they are paying. 

• Focus on Internal Linking- Internal linking makes up your site structure. When you link your pages, users find it easy to navigate, and it also encourages audience engagement. Also, a well-defined hierarchy of the product or category pages gives your website an impressive appearance. It does improve your search result ranking.

• Make Your Website Mobile Friendly- Mobile devices generate around 58.67% of the global web traffic. It means that without a mobile responsive ecommerce website, you are left far behind your competitors! A large section of content marketing in ecommerce focuses on improving user experience. It is the key to converting your lead into consumers! With mobile-first indexing, search engines rank the mobile version of websites. Hence, a mobile-friendly ecommerce website is indispensable to achieve better rankings and more traffic.

• Add Schema Markup- Schema markup or structured data provides additional information to search engines about your web page content. Implementing schema markup increases the relevance of your web pages, and you may even grab a featured snippet! Thus, your target audiences can find information more easily. 

• Do Not Forget Link Building- Qualitative link building is more important than quantity. A site with hundreds of backlinks will not rank well until it has backlinks from high DA sites. Websites possessing high domain authority are reputed and reliable. When you have links from such sites, your search result ranking improves. Linking to a low-quality website may affect you adversely, and Google may penalize you. 

Wrapping Up!

For ecommerce websites, content marketing strategies are highly effective with the correct implementation of the tactics. Owning an ecommerce website means you must ensure your site generates profitable revenue. It is possible with a robust ecommerce SEO strategy helping you to beat your competitors and fetch desirable results. We hope these SEO practices will soon boost your sales.