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ECommerce App Development For Retail Businesses

by Ronak Patel Co Founder | CEO @ Aglowid IT Solutions

If you go to a physical shop, you are bound by the geographical area that you can service. With the help of the eCommerce shop website, the whole globe is your customer.

In another manner, you can say e-commerce leads you to a commercial transaction that involves the transfer of information across the internet in multiple formats with every possible service to the consumer anywhere, anytime.

Top reasons for how E-commerce business app works for retail shop revenue by leaps and bounds.

Personalized User Experience:

A mobile app for E-commerce and retail shops enables you to engage personally with your target customers. For example, you can add your app to social media sites and offer to chat and text choices. Mobile analytics tools can be incorporated into your app, enabling you to learn more about your shoppers’ buying habits. With such data, you can be able to send personalized promotional materials and provides to individual shoppers. Personalization will eventually boost traffic and higher conversion.

A mobile app for E-commerce & retail shops enables you to engage personally with your target customers by merely adding your app to social media sites.

Mobile analytics tools can be incorporated into your app, where you can learn more about your shopper's buying habits. Customers have become more tech-savvy now and want to go to a store that uses the latest technology. This is where a retail software solution like a POS management system can help a retailer.

Increase in Customer Loyalty:

With your E-commerce and Retail mobile app, you can maintain communication with your customers even while they are on the move. Push notifications can be used to send direct messages to them about your latest offerings.

With a mobile app for e-commerce or retail, you can gain loyal customers as they have downloaded and installed your app on their devices and haven’t been sent to your site with online ads or searches.

Instead of one-time customers, you can get loyal customers since they have a suitable mode of shopping and paying for their purchases. You can also put a loyalty rewards program to draw new consumers and maintain existing ones.

Better Conversion Rate:

The best thing about e-commerce apps is that they permit you to incorporate features such as social media and product videos to assist you in boosting your conversion rate. Your site is also gladly available, which is a big benefit for the countries with poor IT infrastructure.

You can also optimize your site for organic searches and make it available for people with disabilities. Product and Testimonials recommendations can also be offered to your visitors with a mobile app for e-commerce, which will go a long way in making them more possible to buy from you.

Increase the in-store buying experience:

You can create a better in-store and online shopping experience for your customers with an E-commerce and retail mobile app. If you run a physical store besides your E-commerce platform, shoppers who visit your store can enjoy shopping if they have an app that shows them accurately where goods are placed in a store.

The app can also be incorporated into Google Maps to demonstrate them directions to your store(s). Moreover, you can use physical tagging to send push notifications when shoppers are near to retail space, such as when they visit a mall where your store is located.

Retail Apps are Addictive:

Customers love using retail apps, and that’s why mobile app development for an E-Commerce store is vital. Flexibility and Convenience are the driving factors, and more people are now using mobile apps to window shop.

Recently a survey conducted states that it is found that 86% of respondents have an E-commerce app and that 59% used their app numerous times a week. A retail app is ordinary, and this why customers choose them over web-based stores.

Improved Usability:

Unlike a web page, e-commerce mobile app development means that you don’t have to wait for a page for loading or go through a time-consuming procedure whenever you require to purchase or shop for anything.

An app also enhances interactivity, which can enable you to offer high definition images, sophisticated interactions, and various animations for your users. Special functionality can be built into your retail app enabling smoother navigation and thus save time.

Let's see some key features to keep in mind while developing an E-Commerce Platform!

Social media logins and sharing:

For increasing the number of visitors or customers for your online mobile application, social media logins, as well as sharing through different platforms, will be helpful in huge terms.

Refined product searches:

Its features will play a major role in application Development because customers want an easy understanding as well, as access on the application all in one go either they want to compare the product quality or prices as well through a different way of filters & searches.

Wishlist:

It is the most exciting feature which allows you to add items in your cart, but you can shop later as per your requirement.

Cart sharing:

It's a simple feature that allows you to share your cart with friends & family.

Reviews and ratings:

It is an important feature from the application perspective because you have to review your opinions regarding products and services so that providers will get the proper graph for further future developments and changes in their products as well as services.

Smart Search:

Every customer likes to find their search product in a minimum time, by adding a smart search feature in your eCommerce app can be a plus point for your site.

Easy Product Surfing:

The refined search feature can be much helpful for buying groceries without any conflict.

Product categorize:

A high ordered application will result in a much better way of sales for our clients. the user will feel satisfied by getting their required product on time and at the time of demand due to product classification.

Payment modes:

Different payment modes are the secure and primary need of any online shop app so that the user can have a secure and instant transaction without any hassle.

Site security

Site security is one of the important features your site should have. The security of your online store & the customer data it contains are incredibly important, including the platform you choose will have a huge impact on this factor.

Security such as “PCI compliance” and “SSL certificates” are likely to provide you the best services as possible.

The SSL certificates are small data files that allow a browser to process sensitive transactions, like online purchases securely.

The PCI Security Standards are a set of 12 security standards applicable to all websites that accept and store payment information.

Discounts & Coupons:

providing monthly or weekly discounts and coupons by the apps is crucial to increase customer support.

Reviews and ratings:

Admin & Vendor panel:

Customers

E-commerce Admin Dashboard has a built-in CRM Customers Relationship Management. Manage all your customers in one place.

Create Customers Account invite from your Admin Panel, to help your customers to login manage their address and order history.

Analytic Feature:

Keep an eye on every activity of e-commerce store with analytics and sales features so that your eCommerce application development will defiantly grow from strength to strength.

Google Analytics will help you out for searching out what features of your application that in which areas people are interested more and provide you the customer feedback with real-time data so that you can work better and improve on the areas where you are lagging with the help of Google Analytics.

Push notification:

It will send a piece of information to the user's home screen regarding offers, seasonal discounts, etc.

Managing Stores

In case you have multiple stores at different places you no longer need to worry about the maintenance, you can manage all from a single place using a mobile app. It would be tough to manage different stores at different locations in a traditional way without using a mobile app.

Assign Managers

You can easily manage the managers and control the working of the store from the app. You need not waste time visiting the place frequently to check its functioning etc.

Dashboard

The admin can manage and control every single step from the dashboard. He can feature if needed and also add or delete some stuff from the app

Store Locator

Use a map to let the people know the location of your store, which is nearest to theirs. This would make it easy for them to reach you faster. The easy the process, the more customers are attracted to use your app.

Store pickup

You can combine both online and offline features by allowing them to order online and pick up offline in case they don’t want to send on delivery charges. This can enable them to manage their time accordingly.

Feedback

Feedback is also essential to the admin as he can make the required modification in the app according to the customer needs and demands, which helps in improving the business and sales.

Wrapping-Up:

I hope that the above tips will help you to build an attractive E-commerce application for retail business. Please feel free to comment your views with us.