Do Small Businesses Benefit from Hiring Marketing Agencies?

In the digital age, companies can’t do business without a marketing strategy. Strategic marketing effort turns your business into a brand, ensures that you have a steady cash flow and optimizes your products and services according to the latest market trends. Marketing strategy development and implementation require time, money and human resources. Most companies choose one of these two ways when trying to create a marketing strategy and put their business on the map:

1. Creating an in-house marketing department is the ideal solution for companies that have enough funds and resources to invest in hiring the top marketing experts and creating expensive campaigns.

2. Outsourcing marketing tasks to a specialized agency is usually the choice of small- and medium-sized enterprises that don’t have enough money to build and maintain their marketing department in-house.

Both of these solutions have their advantages and disadvantages, but in this article, we will focus on the second approach. We will try to determine whether outsourcing your marketing work to a special agency can improve your customer reach.

Although hiring a marketing agency is a logical step for beginner entrepreneurs, many small business owners try to create and run a marketing strategy by themselves. They usually do it because they want to save money, but by shifting their attention from the core business, they often do more harm than good.

Hiring a marketing agency means that you can use the services of marketing experts, copywriters and graphic designers for a fixed price. So, one of the major benefits a marketing agency can provide to a small business is the expertise of its staff.

Access to a team of experts

If you are looking for an expert to manage your campaigns, you won’t find them on Craigslist. You might try your luck on Upwork, or some other popular freelance marketplace, but then you won’t have any type of guarantee apart from the short Upwork profile. When you hire a marketing agency, you can ask them to inform you about the expertise of their staff. Most agencies will present you with their employees’ best work and all the campaigns they had been working on so far.

Hiring marketing agency is a time saver

Although the digital technologies have made marketing easier and less time-consuming, you still need to invest a solid amount of time into building and implementing your marketing strategy. You will probably want to advertise your business o many different channels and find other ways to reach your targeted audience. Marketing research, creative process, campaign lead and filling out various types of forms and spreadsheets take a lot of time. You can use this time for developing your business and adding new features to your products. This way, you can earn extra cash that you will use for hiring a respected marketing agency.

Constant brand development

Most small business entrepreneurs who do their marketing don’t schedule their activities. They post content on their website or social media pages when they find the time for it. Sometimes when they are busy, they make a week or month long pauses in advertising and brand development. For example, email marketing for ecommerce business requires you to send out newsletters on a regular basis. If you skip one or two newsletters, your future email address can easily end up on the spam list, and the whole strategy can fail. The consistency is the most important factor for successful brand development. By hiring a professional agency, you are making sure that someone will run your marketing and branding strategy 24/7. This way you will be able to build a recognizable brand and maintain its popularity among your target consumers.

Hiring an agency is one of the best marketing moves a small business entrepreneur can make. It is the sign that you are realistic when it comes to your resources and abilities. Although some DIY marketing campaigns can be very successful, they take a huge amount of time and often cost more than the price you would pay for outsourcing your marketing work.