Digital Marketing tips to follow in 2020

by Jeremy Thompson Web Marketer

At present, the world has become a global village where each and every person is interconnected through various media technologies. Online marketing is a huge niche that people rely on for buying and selling of products. For example, if a person wants to order some exclusive garments at an affordable price, then he will search his requirements on various online shopping stores to find out the best available options. So the consumer’s purchasing decision entirely depends on the content and the reviews that he will come across. Hence, any start-up business should develop a digital marketing strategy and have an online presence on a regular basis.

Insight into recent trends in Digital Marketing

1) Search Engine Optimization (SEO):

According to a study, nearly 73% of audience prefers only the first search result and nearly 43% of audience remains on the first five search results. Thus, to attract a wide range of audience, it is very important for a company to be on the first rank. SEO can be improved by using relevant keywords, title, engaging images and relevant videos.

A tip on improving the SEO content is to increase the dwelling time of the audience on the web page by writing long engaging contents that will make the visitors become more aware about the goods and service offerings of the company. This will instantly help gain visitor’s trust and will increase lead generation.

2) Social Media marketing (SMO):
It is the most popular process of gaining website traffic through various social media sites like Facebook, Instagram, LinkedIn, twitter, YouTube, etc. It is very important to learn the process of leveraging these platforms to one’s advantage.

Facebook:- It is the most popular platform with more than two billion monthly users. Facebook business page gives the opportunity to categorize the target audience on the basis of location, gender and age, so one has to strategically plan out in order to monetize and promote his page.

Few tactics for Facebook advertising are:-

i) Designing advertisements according to the interests of the target audience.
ii) Use of emojis in ads.
iii) Use of ads to build brand awareness.

Few tactics of Instagram advertising are:-

i) Instagram ads can be linked directly to the product page which will derive more audience and leads.
ii) Relevant hashtags has to be given in a planned way.

3) Influencer marketing:
It is a modern day marketing campaign where start up business companies can get connected with their target audience through big influencers. Consumers generally trust big shot influencers as they have thousands of followers, so start-up companies by collaborating with influencers can widen their target audience and enhance lead generation.
An example of influencer marketing can be a newcomer to the YouTube, who is collaborating with an influencer with a lot of subscribers to widen the target audience.

4) Content Marketing:
A good content is the core of digital marketing and will continue to be the crucial part of the business. Apart from creating a good SEO friendly content, it is equally important to create such contents that will engage audience effectively. Contents may take the form of videos, blogs, white papers, e-mails, etc.

Thus, it is evident that advertisements through various digital marketing platforms are very important for any start-up company to survive in today’s world.