Digging Deep on How Web Design Impact Your Business

by Ronald Wolf Business Consultant

The success of your business is impacted by many different factors, one of the most significant being your web design. Most of the time, your website will be how you make your first impression. When people hear about you, see your ad or need the services of someone experienced in your industry, they will look you up. What they encounter on your website will give them a pretty good hint on what to expect in the future. Also, keep in mind that this interaction is their first experience with your company, which is why they will base the opinion of your entire enterprise on it. Here’s how web design impacts your business.

1. User experience brings return business

The main reason why people do return business with you is due to their positive previous experience. This is the so-called return business. Now, return business is incredibly important because there’s an estimate that about 8% of all your return customers generate about 40% of the profit. Other studies indicate that about 20% of regulars generate as much as 80% of the profit. As for the correlation of your web design to these returns… well, everything from responsiveness to navigation drastically affects your bottom line. Speaking of which…

2. The optimized site increases your bottom line

People don’t have too much time or attention to spare for your website. The sad reality is that there are so many offers and alternatives online that if your website doesn’t respond right away, they might just go elsewhere. Generally speaking, they say that you have up to 9 seconds to persuade people to either stay or go somewhere else. Well, even after just 4 seconds of non-responsiveness, about 25% of your total audience might leave. Keep in mind that responsiveness may not sound that difficult to achieve but responsiveness across different devices might be a lot more challenging.

3. On-site SEO optimization

SEO has two aspects on-site and off-site. According to web design Gold Coast veterans, web design and on-site optimization should always go hand in hand. By ensuring that this is the case, you can ensure that your website is better ranked and, therefore, more visible in the digital environment. This will drive a lot of people your way but it’s not just the volume of the audience but also their nature that makes a difference. People using your keywords on social media are automatically qualified leads, which directly increases your reach amongst your target audience.

4. Building credibility helps close sales

Building credibility is incredibly important for any business. You see, there are a lot of scams in the business world and this is even more common online. Sure, after a first positive experience, they won’t have a problem buying from you but what can make them buy this very first time. The credibility gained by a solid web design can definitely get you there. Think about it, if the website is clunky, non-responsive and, overall, amateurish, chances are that you won’t be able to close many sales. With a professional look and feel of your website, these things should run a lot smoother.

5. Customer lifecycle

Before your customer decides to buy from you, they might undergo several stages. First, they’ll be a qualified lead. Then, they might become a visitor to your website. It might take them several browses through your category of choice before they actually decide to commit to a purchase. The rule of seven is a marketing principle according to which, a person needs to interact with your brand seven times before they commit to buying. Even after they buy, their customer lifecycle is not over. From here, they become a return customer, a brand ambassador or even a valuable contributor. It’s up to you to get the most out of it.

6. Offline purchases

The last thing worth keeping in mind is concerning offline businesses. A present-day buyer prefers to do the research online before buying offline. This means that they will look at the product category, do their research and compare the prices of one retailer to others. Then, when they’re familiar with the features of the product and they’re sure that the price is right, they might commit to a purchase. About 81% of all consumers do the research online before making a purchase. This alone should be overwhelmingly in favour of a massive potential significance of web design.

In conclusion

In 2020/2021 one’s online presence might determine the success of their business. One doesn’t necessarily have to run an online business in order for this to be the case. Even an offline business benefit from a strong online presence, which is definitely something worth considering. Sure, not everything positive you do make an impact on your sales but there’s more than enough incentive to make a major investment towards the betterment of your web design.