Different Initiatives of US Awasthi along with IFFCO to take Indian Farming to a New Level

by Dimple Singh Blogger

Dr. US Awasthi always believes that communication is a very much crucial for any organization including IFFCO. Thus, his effort has always been to make his or his organization’s communication completely interesting,result-oriented, and most importantly, adaptable to the shifting socio-economic trend in the farming industry.

IFFCO or Indian Farmers Fertiliser Cooperative Limited, the most reliable name among Indian farmers, now wants to reach out to every young professional inhabitant of the cities with the keen objective to stand-up as one of the reputed global organization.With an aggregation of thousands of farmer cooperatives, Dr. US Awasthi, Managing Director (MD) as well as Chief Executive Officer (CEO) of IFFCO actually is certain of the fact that with the unique business model and the exceptional communication element, the company will soon achieve a household position in urban India similar to its rural one.

US Awasthi is also anticipating a remarkable alteration within the Indian farmers in a year or less if they try to carry out their monetary transaction smoothly through digital cashless payments.By not only simply removing intermediaries or third parties involved in agro sales but also subsequent commission agents, a good new prospect will open for the farming community in the country, especially with the addition of GST.Thus, IFFCO foresees that if every farmer in the country goes online to utilize digital payment gateways whether to purchase fertilizers or seeds, then it will be highly beneficial for them. With this emerging situation, IFFCO to take up the initiative to educate millions of Indian farmers so that they can clearly understand digital rural marketing process.

Current trend in fertilizers production

Nowadays, most of the consumers are not willing to use chemical fertilizers, therefore, looking for a variety of bio-fertilizers. This has led to the increasing demand in bio-fertilizers globally. Thus, Dr. Awasthi, also a renowned chemical engineer, along with other IFFCO now have decided to combine different bio-fertilizers with liquid fertilizers, natural fertilizers, compost, green maturing and also researching with Nano-fertilizers with the aim to enhance productivity.

Objective of visiting different places in India

Recently, Dr. Awasthi together with other IFFCO members is also interacting with every young to old Indian urban professional about the different modes of advanced farming mainly by utilizing digital technology.The team led by Dr. Awasthi has decided to visit around 125 Indian locations, right fromKutch to Arunachal Pradesh or from Kanyakumari to Kashmir with the aim of meeting farmers all across India to involve them more in organic farming with the help of modern as well as farming techniques.

IFFCO blog to help farmers in India

Presently, IFFCO has launched their blog in iffcolive.com that farmers or urban people from all over the country can easily connect to IFFCO with their messages at one place. Just people need to browse various case topics of IFFCO like cooperatives, production, distribution, best practices of Agriculture and farming, etc. One can also read stories on how Dr. Awasthi along with other IFFCO members are assisting people in converting rural India by fusing fresh forms of life in the Indian Framing and Agriculture. Even, US Awasthi has faith in each of this blog that these blogs will definitely transform your perception about Indian farmers. Above all this blog will provide people of this country a platform to share their views on several Agrarian as well as farmer issues.