Difference Between SEO and PPC

by Mahendra Saini Sr. SEO Experts

What does PPC mean?
Pay per click (PPC) advertising is a primary and effective way of promoting and advertising on the internet. PPC certainly lets you know about who exactly visits your website. You only pay for the number of clicks, if a person clicks on a search engine result, link, or banner and lands on your site. If the person only sees your link, but does not click on it then you don’t have to pay for it.

Each and every time the advertisement is clicked by a visitor, PPC advertising and campaign management attracts the attention of the visitor towards our website, and we have to pay the search engine website a minimum amount of fee. Also, when PPC is operating effectively, the fee is trivial as the visit is worth more than just what you have paid for it. In other words, if we pay $2 for a click, but the click results in a $200 sale, then we’ve made a hefty profit.

What does Search Engine Optimization (SEO) mean?
SEO or search engine optimization is defined as the process of enhancing the ranking of a website or a web page in a search engine’s organic search results. In this era of tough and immense online competition all over the web, it deserves an utmost importance, because higher the frequency of a site in search engine results, higher is the number of potential visitors. As an important part of the internet marketing strategy, SEO certainly involves the working of search engines, terms or keywords entered into different search engines and which search engine is to be used by the most of the target audience. There are many Search Engine Optimization companies that deal with optimizing a website and they hire a good number of professional and expert SEO consultants to perform this task.

SEO vs PPC
Search Engine Optimization also offers the benefit of more permanent outcomes. Once the money runs out with a Pay per Click advertising campaign, the search rankings are gone, however the diverse links and tags involved with an SEO marketing campaign can take years to go away, if they go away at all.

PPC and SEO as an efficient advertising and marketing campaign both of them have their place in the search marketing world. The most important key is to simply figure out which works best for both your short and long term goals to get fulfilled. Each strategy has positives and negatives and figuring out which will help generate the most business can be the difference between success and failure in the online world.

The answer to the query “Difference Between SEO and PPC” simply depends upon your needs and budget. If you want more traffic fast and are willing to pay for it, then Pay per Click advertising campaign might be the right option for you. But if you're operating on a shoestring budget, it may make more sense to invest time in chasing high search rankings through SEO company in Jaipur.