Develop Harmony Between Content and Social Media to Improve Google Rank

by Abhinav K. Digital Marketing Expert, Freelance

Post and upload quality content on social media sites and go for smart SEO strategies to achieve organic presence. Create the SEO plan for your organisation by harmonising your content with the demands of social media to gain optimum ROI from the digital marketing activities.

Over the years search engine optimisation (SEO) has changed remarkably and content is dominating in the web world. Unlike websites linking in the early days of SEO, the content based SEO easily qualifies the policies of Google and it is more relevant to the new algorithms of all major search engines. Unique, fresh and engaging content always attract people on the social media sites and sharing doesn't only increases the reach of a post, but above all it improves the ranking of your page as well as of your website. Businesses which are still dependent on linking for the SEO and are not updating their competent are facing tough competition on Google to enhance their rankings.

"Whether it is the information on your website, articles and blogs submitted by you on different sites, Facebook and Twitter posts and the videos you uploaded on YouTube and on your website should be free from plagiarism, well documented and entertaining to the users. Google only promote a content which is beneficial and useful to the people it has been targeted."- Geeta Singh, Founder & MD of The Yellow Coin Communication(TYCC) Pvt. Ltd.

Therefore, all the SEO strategies of a company should be content oriented as content is the most powerful tool of digital marketing. An organisation must do a comprehensive research while finalising the keywords and it is equally important to incorporate the selected keywords while creating the content. Companies which are lacking in this research activities are not getting much from the SEO. Rather spending your money and energy in developing new links, an organisation must focus on multiplying the engagements and the organic likes of page visitors, these engagements generate more social signals and cause in increasing the visibility of a firm.

A perfect compatibility between the content and search engines, great synchronisation between content and social media and the effective use of SEO in clubbing all the three helps to attracts the potential customers of an organisation. When people visit a company's website via social media it increases the reputation of the website on Google algorithm and consequently improves the ranking of that particular website. This recent trend already surpassed the linking based SEO.