CSR Trends in 2018 and Strategies to Achieve Them

Corporate social responsibility (CSR) in India mandatory, following an amendment to The Company Act, 2013 in April 2014. India is the first country in the world to make to make it a compulsory practice for all businesses. Businesses can invest their profits in areas such as education, poverty, gender equality, and hunger.

In 2018, it is expected that companies will be addressing the issues that matter to their employees, customers and communities. Here are some key trends to expect for this year:

• The end of workplace harassment and inequality 

• Promoting and expanding the diversity conversation

• More thoughtful initiatives on climate resilience

• Prioritizing privacy and data protection of the company and employees

At Genesis Burson – Marsteller, we help clients to accurately work step by step towards their CSR goals, our experts help the clients in the following ways-

• Build CSR as a creative opportunity that goes beyond mandates 

• Create sustainable change interventions that address the supply side of the challenge and address latent community demand.

• Identify, initiate, forge and manage stakeholder partnerships that maximise social and business value.

• Target right audience for strong engagement and deliveries

• Counselling and training to develop, implement and monitor all CSR mandates

• Envision, co-create and integrate the CSR culture in organisations through trainings so that CSR as a discipline becomes sustainable

• Taking it beyond the boardroom to encapsulate the values and principles of all workers

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