Content syndication is a Cost-Effective Way of Generating Qualified Leads

by David Jones Digital Marketor

Content syndication is an inexpensive way to generate qualified leads for your sales department. But you have to do it right. It's also one of the most popular content marketing strategies that B2B marketers are actively investing in. While there are too many ways to do this, with the growth in digital content marketing, finding the right audience can be a bit complex.

There is a common myth that syndicated content is duplicate content and that it can destroy your search engine efforts. This is completely irrelevant. The main reason for content syndication is that it can aid your marketing efforts. This is part of your content marketing tactic. However, this marketing strategy persists and is likely to produce numerous positive changes to a company's brand awareness.

Successful content marketing isn't about editorial calendars or blowing up your social channels like Facebook or Twitter. To make greater impact, you need to ask yourself how your target audience is getting to your content to gauge the triumph of your content marketing strategy. Here are a few reasons why you should adopt a content syndication strategy:

Exposure of content that's at the top of your funnel

Reuse your content

You will get long-term SEO results

This will bring more traffic back to your website

Adding content syndication to your content marketing plan will increase your reach by allowing you to share your content with an audience that you may not know existed. While there's no one-size-fits-all approach, you need to develop a content marketing campaign that follows best practices for targeting, linking, and making the most of your repurposed content creation attempts.

If you're a marketer who provides a more channeled network for certain content, other websites can post their content on your blog or website. They can always ask to be posted on an influencer's blog post and in return they will be honored to be asked by you. This redesign of content ideas reflects your reach to a great extent and not only affects your target audience but also shows off your ideas as a thought leader for the brands you work with.

Another effective content marketing strategy is to take advantage of paid content syndication, where you can partner with publishers from the same industry who can share or republish your valuable content. Not only does this increase your own media awareness, but it also maximizes the likelihood of deserving advertising and bringing qualified leads straight to your marketing funnel.

Have you tried syndicating your own content? If not, Medium is a good place to start! It's a digital marketing platform that allows you to post great content, be it written or even visual.

The great thing about posting on Medium is that even if you are not a big name or have a relatively small niche, you can still reach your prospects with your Medium story. That's because it's all about the value of your content marketing efforts. If you're a content marketing agency and want to make medium a part of your content marketing strategy, make sure that:

Use a great picture

Work with medium publications to get more exposure
Bring back the underperforming posts
Publish your content asset regularly
Spend on social ads to give your post a little boost
Gain more social media followers

As a content marketer, you should first identify the buyer personality, build relationships, and finally, submit types of content like original guest posts written for the audience. This content strategy is a great way to increase your profile and build more engagement.

To increase your brand awareness and avoid getting filtered out of Google's search results, bypass these SEO strategies, which are also great inbound marketing activities:

Revise your content while guest posting on other websites.
Don't forget to include the "rel = canonical" tag in your content to refer to the original post. The purpose of this tag is to let the search engine know that you are the original publisher and that the syndicated content is just a copy.
Use the noindex tag on the syndicated copy to keep the republished content out of the directory.
Also, remember to reclaim a link from the syndicated copy.

Put simply, content syndication is a far cry from traditional marketing, but it's a win-win for everyone, provided you do it well. It's a smart way to get more out of the work you've already done. Not only can you increase your overall presence, but you can also get additional SEO benefits. Most importantly, make sure to keep your content marketing efforts going by producing engaging content while using all or the most convenient sales channel to syndicate your content.

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