Content Readability: An Indirect Ranking Factor that You Cannot Ignore

by Anna Luwis professional Content Writer

Running a website can be a daunting task. Focusing on a beautiful page design and technical terminology takes up so much time that a lot of people do not even consider readability. Unfortunately, if you want to find success online, you need to lay emphasis on mastering this element of quality content. After all, if the readers do not enjoy what you have written, you can cannot expect them to remain engaged or stay for long on your page. Even though content readability does not feature in Google’s ranking algorithm, web content writing professionals are aware that it indirectly impacts SEO.

In essence, content readability means the ease with which a content can be read and understood by readers. Take a look below to know the tactics that will help to get your content read.

# Use of simple and short words

This is one of the most direct ways to boost the readability score of your content. When there are simple and short words, there is no reason why you need to use complex and long words. Readers are on the lookout for articles and blogs that contain information. They do not want want an English lesson! By using difficult words, you will only be repulsing your visitors.

# Use short and crisp sentences

You need to understand that your visitors lack patience. They are looking for information and if they get it instantly, they will stay longer on your website. They do not have the time to read long sentences for finding the information that they need. When you break a long sentence into several shorter sentences, it makes it easier to read at a glance. Do not be afraid to use contractions in order to shorten your sentences.

# Keep the tone conversational, yet professional

This is not exactly a rule, but more like a general guideline. The blog posts need to be written in a manner that the writer is actually talking to someone in real life. This style of writing is quite different than normal writing and helps to attract attention. Professional content writing services India can help you with such kind of content writing for your website.

# Proper hierarchy and formatting

Proper formatting is important to make the content appear visually appealing. If you simply continue writing without making separate paragraphs, your readers will get quite frustrated. It will seem like a bunch of words thrown in together. So, the content need to be written in an aesthetic way with several short paragraphs. Also, it should contain headers and subheaders, along with bullet points, text decoration for emphasizing on certain words and so on.

# Lay emphasis on typography

As mentioned above, the visual appeal of your content plays a crucial role in attracting readers. Typography is one of the influencing factors here. From the line height to the font, everything plays a key role in deciding the speed with which readers can browse through the content. As for the font, you need to choose something that is easy to read. You can get creative for headers and subheaders, but the body text must be written in a simple font. Select a size that is not too big or small for the body text and for headings and subheadings, the font size should be slightly larger. The font size is important so that readers do not feel any strain in their eyes. Besides font, pay attention to line length and height. Make sure that there is enough spacing between lines and words. If remembering everything is too much, engage a professional web content writing service provider.

# Make use of images

To break the monotony of texts, you can use good quality images relevant to the content. This will help to segment your content and make it a lot more interesting. Make sure that even the images that you choose are of value to your readers. It may be a picture supporting the text or explaining what you have written. Also, the images must come with proper captions and must be optimized for SEO.

As mentioned above, content readability does not directly affect Google’s ranking factor. However, it does influence search rankings in one way or another. So, you must ensure that your content is properly optimized for readability to prevent readers from leaving your website. Companies offering content writing services India are well-aware of all the elements and techniques that help in improving the readability of a blog or an article. They can help you in enriching the reading experience of your visitors, along with boosting SEO efforts.

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Created on Sep 20th 2017 02:48. Viewed 410 times.

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