Content Marketing Trends

by David Jones Digital Marketor

While we’ve tried and tested several content marketing strategies all year, unfortunately, some of them don’t work for us. But that doesn’t end with our digital marketing journey. There is much more in the store!

Here are Trends that promise to become winners

UGC vs. Staff content

B2B marketers are increasingly looking for ways to acquire their digital content rather than create their own content. Since 2016 Facebook had 1.71 billion active users a month in the second quarter, and a significant portion of them enjoy creating and creating content every week. Similarly, while companies are clearly not on the scale of the Facebook platform, companies encourage their users to create valuable content by encouraging the use of company-run blog content and forums, customer and prospect surveys, social media channels, and guest-contributing editors. content to their audiences.

If you are planning for to put in the extra content marketing effort, maybe now is the time to think of ways you can force your users to create your content. This approach is one of the brightest content ideas of all time.

Think globally, act locally

General purpose and just good content no longer works for all audiences. Because we are flooded with different examples of content marketing every day, presenting niche content type to audiences is a bit tricky. A content marketing agency should understand that in order to attract the thoughts of its audience, its content needs to stand out from the crowd.

How to do it? An effective content marketing strategy is to create and promote specialized content assets. We’ve seen that a specialized content marketing campaign means great content that is localized, segmented, and tailored to reach your potential customer. We still see campaigns, especially in the B2B area, where compelling content in English is used for lead generation campaigns across Europe or the Far East if creating content in local languages would be much more effective. Companies that have achieved much better results - 10 or more times - have localized their content marketing strategy. Second, audience segmentation is a content strategy that successful marketers use to promote their brand in a variety of areas, from drip emails. Mail campaigns before re-targeting to specific audience groups.

Finally, personalization directs specialization to the next level of the content marketing plan, where the content is presented not only in the language most convenient to the audience, but the messages are personal to the buyer, and the blog or visual content is tailored to them based on "intent data".

Videos and webcasts as initial favorites

Videos were one of the biggest winners of the content marketing plan, and now the webcasts seem to be making a big comeback. With increasing download speeds and the universality of mobile devices, visual content seems to have proven to be one of the most promising media formats, which is extremely efficient and popular.

The appeal of the videos is the simple downloading and viewing of the webcasts at a user-friendly time, and we think we have another winner. Marketers have found that both videos and webcasts are now powerful formats that engage different segments of their audience and embark on a successful content marketing campaign.

Quality vs. Quantity

Every year, we regret the abundance of poor content, whether it was created without the audience understanding, or because some marketers use the spray and pray method of content marketing. Either way, we see a huge amount of content every day and that amount is only increasing. It also means that even less attention is paid to low-quality content than before, and poor or even mediocre content doesn’t provide the ROI that marketers would expect from their campaigns.

A quick and easy way to gauge the quality of your content is to look at your audience’s responses - this can be the number of positive reviews on social media or the rates of openness and clicks if you use email. Email Marketing. Thus It is important to focus on the quality of the content you want to produce, not to increase the volume and variety of content you create to meet your omnichannel information needs.