Content Builds the Brand Equityby Puja Gupta SEO Professional
Content needs to be the king to rule in the market. Of late, the content marketing has become a hot selling cake that every aspiring business industry aim turn targeted prospective into customers. In recent months, content marketing has become the cookie cutter as more and more business organizations strive to make their brand global and widen the visibility of the business presence by developing a unique piece of content. Now with the google’s recent algorithm changes with the roll out of Panda and Penguin, content marketing is gaining considerable attention.
Article and blog marketing are the strategic tools and an effective marketing technique that is gaining considerable attention amongst SEO industries. Establishing the brand and advertising the products and services is what every company does. Over 30% of the internet users access blog content for updated information. An impressive and a well-written blog raises the visibility and eventually the enterprise turns a cogent revenue earner.
With the blooming social media, content marketing has become a potent tool, now companies believe to develop the quality and SEO friendly content to put it on giant networking sites to communicate with the prospects with the hope that their brand is trusted, reliable and distinguished.
Mere writing a creative piece of content doesn’t do any good, content dissemination is a key to make a pertinent marketplace in the industry. If you are looking forward to take your content marketing strategy to the next level, then keeping the business goal clarity in mind is the key to survive and succeed. Industries today strive hard to distinguish the brands with unique content strategies.
Content marketing acts as a strategic tool to make significant contributions in business. With growing consumer base, there has arisen a need for quality and reliable content. Companies showcase the competence when they broadcast the information in a fashion to drive customer traffic. If content is the king it certainly rules.
Created on Sep 19th 2013 00:24. Viewed 327 times.