Common Sales Automation Misconceptions
by Adrian C. SEO SpecialistSales automation is now something that is
essential for businesses. Not only does it do some of the more administrative
work that salespeople do—giving them more time and focus on selling, but it
also presents better opportunities for them!
It is used for one thing, to power-up the
sales team so that they can produce better results. They’re kind of like
supplementary equipment that would improve on existing workloads.
Nevertheless, there are still businesses
that don’t see the potential that using sales automation in their sales
processes. They believe that these are not necessary for the growth of a
business nor do they offer any kind of improvement! These people view sales
automation as something that is irrelevant, something close to being a scam—not
knowing just how useful they can be!
With that being said, here are some of the
most common misconceptions about sales automation!
It’s
only for Big Companies
A lot of the newer and smaller businesses
decide not to make use of sales automation because they think it’s too expensive,
or they don’t need it yet.
In reality, there is so many automation
software available on the internet that is made or small businesses! It’s very
easy to avail their services and most of them would offer it at a very
reasonable price. And if it’s money that you’re thinking about then don’t
worry! The money you invest in automation will surely be negated by the profits
you will soon accumulate!
It’s
Complex and Hard to Understand
Those who see sales automation for the
first time get confused and in turn, backs away from the thought of applying it
to their company.
Although it can get tricky at the start,
all you need is the right training and help to be able to operate sales automation effectively!
When you’re being taught, it’s almost like learning a new software in your
computer. Once you have a general idea of how things work, and how to navigate
around the system, the rest will easily follow through!
Most automation services would teach you
how to operate the software and would be more than happy to help you when you
experience any kind of technical difficulties along the way!
Automation
Will get you Leads
Sales automation can provide you with a lot
of things, but leads are not one of them.
It’s your sales representatives that will
get you all the leads that you can get. The automation will just help him do
so. It does so by organizing potential lead databases, automatically emailing
potential leads, transferring/ making calls and recording them, and a lot more.
At the end of the day, sales automation is
primarily a supplement to the sales and/or marketing team—helping them with
redundant tasks that take up time that they could use to find more leads.
More
Features = Better Automation
Some companies believe that the service
that offers the most features will probably be the best option.
Although looking at the number of features
is a valid and logical way of choosing the service you’re going to avail, take
note that more is not always the best. When it comes to sales automation, it
would be better to look at a tool that is in constant development. A service
that is regularly updated and is easy to use.
Remember that the point of sales automation
is that they’ll make the lives of the sales team easier. If you choose a sales
automation that becomes outdated and irrelevant, then it would have gone
against its supposed function of making things easier for the sales team!
Key
Takeaway
The sales team is probably one of the
busiest teams in a company, primarily because getting leads, and closing deals
all depend on them. Though the tried and tested procedures of sales are still
relevant today, it’s no surprise that sales automation is now the best
supplement that any sales team could ask for.
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Created on Sep 21st 2018 02:16. Viewed 453 times.