Choosing the right SEO Company for your Business in SOUTH AFRICA
by Js business Solution Web DeveloperGlobal
knowledge base Wikipedia defines
Search Engine Optimization as “Search engine optimization
(SEO) is the process of affecting the visibility of a website or a web page in
a search engine’s “natural” or un-paid (“organic”) search results”. Simply
put, it is a process of bringing your website on top rankings in search engine
results.
Most
of the organizations do not have an in-house team dedicated for Search Engine Optimization.
Hence, they hire an SEO
agency to do the job for them. As SEO may have adverse effect on
search engine rankings, one must choose the SEO agency very carefully.
Considering following factors may help organizations taking the right decision.
1.It
is not possible to guarantee #1 ranking on Google or any other genuine search
engine.
Many
companies claim that they have a special relationship with Google and they
would submit your site in a way that it is given priority by Google. There is
no such way. The only way to submit your URL is through our Add URL page
or by submitting a Sitemap.
Companies also claim that they follow a specific practices that
2.Make sure that you understand SEO
agency’s roadmap for the process thoroughly.
An SEO company follows a great deal
of process to optimize your website. This includes on page (on your website) as
well as off page (submitting your data on other websites). For this to be
possible, it is required that the SEO company makes changes on your site using
FTP or any other way. Also, it will submit data related to your company on
various blogging, article, PR sites. As the owner of the business, it is your
responsibility to make sure that all the changes done on the website and data
submitted is relevant. Ask for a periodic report. Study each and every
activity. If something is not clear, ask.
3.Choose wisely –
When
you decide to hire an SEO company, you should do a good background check about
the company. It is important to know other clients and see their previous work.
Try to find out how the rankings are coming for other keywords
4.Be sure what you are buying
Many
companies will show you the features of SEO and
end up doing paid advertisements such as Pay Per Click or
Pay Per Impression format. Remember that these two are very different services.
Advertised results will last only till you are paying the company. The moment
your budget is over, you will stop appearing on search results. Contrary to
this, a nicely done SEO job keeps your website on higher ranking for a longer
period of time. Results appear on search engines even when you are not
associated with your SEO agency.
Just know that an informed decision is
always a better and less risky decision.
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Created on Dec 31st 1969 18:00. Viewed 0 times.