Choosing An Ideal Payment Gateway

by Megan Turner Marketing Manager

If you are running an online business, you must be needing a smart way to accept payments. After all you are not doing charity and you want trying to get your services or products in the hands of maximum possible people. This way you always strive to serve your target audience in most efficient way while leveraging maximum benefit out of your online store.

You can aid your business through a payment gateway but choosing the best payment gateway can be quite confusing and challenging. Amid high options and different aspects to consider, does it even matter which one you choose?

Yes…it really does.

In this post, you will learn about different features which you must consider while searching for top South African payment gateway.

What Is A Payment Gateway?

A payment gateway enables a website to accept customer payments. Unless, you are running a shady side business that only accepts hefty cash payments, you will need some method to accept credit or debit card payments on your website. Hence, the payment gateway!

Why It Can Be Crucial To Choose The Right Payment Gateway?

Costly Lost Sales

If your payment gateway doesn’t work properly or look professional, there are chances that people will abandon their shopping carts, reducing your sales. You must not want this to happen as a business owner, right?

Customer Confidence

To gain customer confidence, you want them to feel like you are into a legitimate business, which means you need to accept widely used forms of payment methods like credit, debit or net banking. When you accept only a single payment, people likely won’t make purchased from you.

Conversion Rates

If customers don’t get a smooth checkout experience, they will vanish like a bubble. Make sure the gateway you choose is effective, quick and able to handle a variety of transactions. This can boost the conversion rate and help you get maximum benefits.

Cost

Unfortunately, payment gateway companies aren’t providing services out of the goodness of their heart but with the sole aim to earn money while providing required assistance to their customers. There are some payment gateway companies that charge an initial signup fee along with transaction fee, while others don’t charge any signup fee but only ask for transaction fee. This way you should evaluate the overall cost of the payment gateway.

Major Considerations When Choosing Your Gateway

Before you select any payment gateway, you should ask the below questions

Will It Easily Integrate With My Website?

This is one of the most important aspects. If it will cost you money and time to integrate your payment gateway into your website, you may want to consider turning to another option. If you have an older platform or website, the gateway may not easily work with your setup, hence it is better to upgrade it in advance to avoid any hassle.

Will This Gateway Contribute In My Business Growth?

When choosing a top South African payment gateway make sure it offers a smooth checkout experience for customers. Check if there are any weird hitches or delays in the payment. Are your customer forces to switch to other websites? With all these consideration, you want to create a simple, seamless and hassle free process for your customers in order to retain them.

Conclusion

Growing and establishing a business is really exciting with lot of challenges in between. Seeing sales pouring in serves as an instant shot of energy that motivates you to keep going. Choose the payment gateway that takes your company to a higher level. Take time to conduct research, don’t rush and take decision after checking all the features.

It may sound tedious but it worth your time and money!

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