Children’s cancer bike ride raises £8,000 with help of Lookers sponsorship

by Natasha Christou Digital Marketing Consultant

A children’s cancer charity cycle ride has raised a magnificent £8,000 with the help of sponsorship from motor retailer Lookers Skoda Newcastle.

Over 250 keen cyclists took part in the annual Children’s Cancer Ride in July on behalf of the North of England Children’s Cancer Research, which saw them ride up to 22 miles along the banks of the River Tyne in Newcastle.

As well as sponsoring the event and providing support on the day, Lookers also contributed cycling merchandise such as water bottles and bike lights.

Lookers Skoda Newcastle has strong links with the North East’s cycle community, having last year begun a sponsorship of the Cycle Hub on the Newcastle Quayside, which acts as a community centre for cyclists of all ages and abilities, as well as offering bike hire, servicing and repairs.

The Cycle Hub helped increase participation at the event by providing bike hire at the reduced rate of just £10.

The North of England Children’s Cancer Research turned 40 this year and has raised an astonishing £30 million over the past four decades, helping the North East establish itself as a world leader in childhood cancer research.

Chris Peacock, chairman of the NECCR, said: “This year’s annual Children’s Cancer Ride was a fantastic day, with everyone having a fantastic time and raising lots of money for the charity. We would like to say a massive thank you to Lookers Skoda Newcastle for their help and support as we continue to help the region remain at the very forefront of cancer research, all while encouraging people to take up cycling as a way of keeping fit and healthy.”

Dave Roberts, General Manager at Lookers Skoda Newcastle, said: “Here at Lookers Skoda we are delighted to be supporting such a worthwhile cause that brings much needed help to many people in our community. Skoda and cycling are becoming very intertwined and we look forward to continuing our support for the Cycle Hub and the community of Newcastle.”