Articles

Chatbot Vs. Conversational AI: The Real Difference

by Brian Wallace Affiliate Marketing


Chatbots and Conversational AI have become increasingly popular choices for many applications in recent years, as the advancements in Artificial Intelligence (AI) technology have enabled more capable user interfaces and more natural conversations. This technology has helped bridge the gap between humans and machines and revolutionized how people communicate and interact with each other and computers. The ability for machines to understand natural language and respond in a meaningful way has been a game-changer, as it allows for more efficient communication and faster problem-solving. This article compares chatbots vs. conversational AI. We will also explore the potential applications of both technologies and how they can improve customer service and user experience.
 
What Is a Chatbot?

A chatbot is a computer program that simulates a conversation with a human use  by using natural language processing and artificial intelligence. It can manifest as a virtual assistant, a customer service agent, or a conversational agent. Chatbots are typically used to automate mundane tasks, such as customer service interactions, and to provide information to users quickly and accurately. Chatbots are becoming increasingly popular as they offer a more economical way to provide customer service and are becoming more and more powerful as technology advances.
 
What Is Conversational AI?

Conversational AI is an AI technology that focuses on understanding natural language and responding naturally. It is a subset of artificial intelligence that enables machines to understand natural language and respond to users’ queries in a more natural, conversational way. Conversational AI can understand the context of a conversation, detect the user’s intent, and generate appropriate responses. This allows conversational AI to create a more interactive conversation experience and provide more accurate answers to users’ questions.
 
Chatbot Vs. Conversational AI

The main difference between chatbots and conversational AI is their understanding of language and intent. Chatbots rely on pre-programmed responses and are limited in their ability to understand the context of a conversation. Meanwhile, conversational AI can understand natural language and respond meaningfully. Chatbots are limited in generating natural-sounding responses. For example, they cannot always recognize the context of a conversation or respond with the appropriate emotion. All in all, conversational AI can provide a more interactive and accurate conversation experience than chatbots. Sometimes chatbots incorporate conversational AI to enhance their capabilities.
 
Use Cases of Chatbot and Conversational AI
 
24/7 Customer Support


Chatbots and AI can provide 24/7 customer support, answering customer queries and providing quick access to information. They can provide automated customer service, address customer inquiries, and help direct customers to the right resources. Moreover, chatbots can provide personalized advice and recommendations to help customers find the best product or service.
 
To Assist the Help Desk When They’re answering Queries

Even the most skilled customer service representative can sometimes forget information; that’s when chatbots and AI come to the rescue. They can assist the help desk when they are answering customer queries. Chatbots automate the process of answering simple questions and providing quick access to information to help streamline the customer service process, reduce response times, and improve customer satisfaction.
 
Answer FAQs

A customer service representative often gets the same questions every single day. It’s almost always related to general product knowledge. Now Chatbots can quickly answer frequently asked questions (FAQs) to make everyone’s life easier. This can save customers time and effort and help them find the information they need in no time. Moreover, chatbots can provide educational information, such as tutorials and product details, to help customers make more informed decisions. Chatbots can also offer real-time updates on orders and shipping details, giving customers peace of mind.
 
Collecting Customer Feedback

Chatbots are also valuable tools for collecting customer feedback. They can ask customers for feedback after a purchase or service, and the customer can conversationally provide their opinion. This helps businesses understand customers’ feelings about their products and services and make the necessary changes to improve their offerings. Additionally, Chatbots can store customer feedback, allowing
companies to track customer satisfaction over time.
 
Customer Onboarding

Chatbots can be used to simplify customer onboarding. They provide step-by-step instructions to help customers understand the features and functions of a product or service and get up to speed quickly. As part of the onboarding process, they collect user data, allowing businesses to get to know their customers better and personalize their services accordingly. They can also send reminders and notifications to customers to ensure they stay on track and follow through with their onboarding process.
 
Help Customers Make Orders

Chatbots can help customers make orders for products or services. They can collect user data, such as payment information, shipping addresses, and order preferences, and use this information to fulfill orders. By automating the ordering process, chatbots can reduce the time needed to complete orders and improve the customer experience. Furthermore, they can provide product recommendations and discounts to help customers make informed decisions and ensure customers get the best deal.
 
Give Promotional Codes and Offers to Customers

Sometimes customers need a little nudge to complete a purchase. That push could be promotional codes, coupons, and discounts. Chatbots can track customers’ online activity and purchase history to provide personalized deals and discounts tailored to their needs. This helps businesses increase customer loyalty and drive more sales.
 
Give Product Recommendations

Chatbots can also provide product recommendations to customers based on their preferences. They analyze customers’ purchase histories and preferences to suggest products that best suit their needs. This helps customers find the right products and make more informed decisions. This helps businesses increase customer engagement, loyalty, and sales.
 
Appointment Booking

Chatbots can also be used to automate appointment booking. By providing a conversational interface, chatbots can collect user data, such as the date and time of the appointment, and book it for the user. This eliminates the need for customers to contact the company directly to book an appointment and saves time for both the customer and the business. Furthermore, chatbots can remind customers of upcoming sessions to ensure they don’t miss them.
 
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About Brian Wallace Freshman   Affiliate Marketing

16 connections, 0 recommendations, 41 honor points.
Joined APSense since, June 26th, 2019, From Bangalore, India.

Created on Feb 15th 2023 22:34. Viewed 618 times.

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