Bulk SMS Service in India

by Fortius Infocom Private Limited Digital Marketing

As the technology is advancing up, the communications platform such as mobile, SMS, voice and data have also been witnessing a huge jump. Use of latest innovation and technology becomes a mandatory option to take a lead in this competitive telecom market. SMS solution is one of the leading and most promising platforms for the promotion of business and communicating with the customers.

Basically, there are two types of SMS gateways that are used in the market. SMS gateways used for the promotional and advertising purpose are known as Bulk SMS gateways. Likewise, SMS gateways which are used for alerting procedures, generating OTP and notifying the customers regarding any special offers and information, are known as Transactional SMS gateways.

Bulk SMS marketing is considered one of the most fruitful marketing tools. However, as more and more businesses are adopting this beneficial tool, they are also certain rumors and myths that are discouraging the use of bulk SMS for the marketing purposes.

Now, here are some of the myths that need to be exposed to the real truths:

1- Text marketing is completely a spamming activity

There are many out there who think bulk SMS as a spam activity. Well, this is something absolutely wrong. It is not a spamming activity until you follow the given rules:

• You have the permission of your contacts to send text messages to them.

• You provide an opt-out option in your SMS marketing campaign.

• You are sending messages to your already existing customers or audiences that you have known.

2- SMS campaigns = Business promotions.

It is not always necessary that bulk SMS is used for marketing and promotions. There are plenty of other applications such as notifying the customers, asking for feedback and more.

3- SMS is non-personal and less appealing

This is again something not true. Basically, it depends on the content you are about to send to your customer. If you are sending a message about a service and product to a customer who has no use of it, then this will not be fruitful. However, one thing to be remembered for sure is that the more you personalize your message, more effective it will become.

4- Internet Marketing is better

This may be true to some extent, but there are many qualities of bulk SMS that the internet marketing may lack. In India, a large fraction of the country leaves in a rural area that does not have a good idea about the internet. This is where bulk SMS takes a lead because it can be sent in any type of languages.