Building Your Business’ Instagram

by Joybrayden Brayden Digital Marketing Agency

Right now, one of the top Instagram trends is to have a visual aesthetic. This is when individual photos make a visually appealing group as viewed from the profile. Some brands, such as do this by transitioning colors across the rainbow, while others (like Online Optimism) focus on one or two brand colors. A beautiful aesthetic helps a profile look more professional and intentional, and less like an afterthought. With more than 60% of users between the ages of 18 and 34 using Instagram multiple times a day, that professional profile will attract new customers and encourage current ones to stay engaged.

Building an Aesthetic

The first step is to choose: how do you want your profile to look? Should it be bright colors contrasted on white? Perhaps muted tones to match the cool influencers of today, or even a focus on brand colors? Digital Marketing Agency in Edmonton Once you have established how you want your business’ Instagram aesthetic to appear, you can focus on finding and creating photos that communicate your message.

Choosing the Right Photos

Instagram is an inherently visual platform. Users can share an image without a caption, but cannot share a caption without an image. Choosing the right photos for your account is a vital step in the Instagram process. An example of a stock photo from in which someone holds a cup of coffee while flipping through a book.

Stock Photos

For free and natural-looking stock photos, use websites like and. Uploaded royalty-free by real photographers, these photos can be edited and filtered to make a professional and cohesive account.

Green letterboard reading "Celebrate every tiny victory."

Photo taken and edited by a hired photographer.

Hiring a Photographer

By hiring a photographer, Digital Marketing Companies in Edmonton business accounts can forget the stress of editing photos to match each other. Every photographer has their own style and an editing format that is their brand. When the photographer provides edited photos, they will already go together for a complementary aesthetic.

Young woman takes a photo of another woman drinking by a green wall.

Photo of a photo, both taken by the Online Optimism team.

Taking Your Own

For some businesses, taking and sharing photos in the moment is the best way to promote their products or services. However, an amateur photo does not have to look that way. Current iPhone models have cameras comparable to professional DSLRs, and with the proper lighting, your work can look great! Check out our blog on 10 Apps to Up Your Instagram Game to learn more about free apps for editing, filtering, and planning Instagram content.

Checking the Look

Once you have your photo edited, use a grid planning app like or A Color Story to see how it looks with the other photos you have shared. The best technique is to use the “9-square”: how do the top 9 photos appear together? This will help you determine if adjustments need to be made and can assist in aesthetic visualization.

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